MODEL TO DETERMINE THE PERCEIVED RISKS OF TOURISTS STAYING AT HOTELS WHERE THE HALAL TOURISM CONCEPT IS PRESENT: ANTALYA REGION EXAMPLE

The aim of this study was to determine the risk perception of tourists in relation to the concept of halal tourism, and to reveal the relationships between risk perception, satisfaction and behavioral intention. The study used a quantitative research design based on the application of a questionnai...

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Main Authors: Yenal Yagmur, Akin Aksu
Format: Article
Language:English
Published: University of Huelva 2021-12-01
Series:Enlightening Tourism: A Pathmaking Journal
Subjects:
Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5165
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author Yenal Yagmur
Akin Aksu
author_facet Yenal Yagmur
Akin Aksu
author_sort Yenal Yagmur
collection DOAJ
description The aim of this study was to determine the risk perception of tourists in relation to the concept of halal tourism, and to reveal the relationships between risk perception, satisfaction and behavioral intention. The study used a quantitative research design based on the application of a questionnaire. Simple random sampling was used as the sampling method. The questionnaire developed by Olya and Al-ansi (2018) was employed in this research, and the proposed model was analyzed through the structural equation modelling (SEM) technique. It was found that the health risk dimension had a positive impact on tourist satisfaction while the social and time risk dimensions affected tourist satisfaction negatively and significantly. In addition, it was concluded that none of the seven risk dimensions (health, psychological, environmental, social, quality, financial and time) significantly affected the tourists’ intention to recommend whereas the health and financial risk dimensions affected the tourists’ continued intention to use halal items negatively and significantly.
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publishDate 2021-12-01
publisher University of Huelva
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series Enlightening Tourism: A Pathmaking Journal
spelling doaj-art-3fa6c4faf2d745b5a59c2191e52e0cc42025-08-20T02:02:54ZengUniversity of HuelvaEnlightening Tourism: A Pathmaking Journal2174-548X2021-12-0111210.33776/et.v11i2.5165MODEL TO DETERMINE THE PERCEIVED RISKS OF TOURISTS STAYING AT HOTELS WHERE THE HALAL TOURISM CONCEPT IS PRESENT: ANTALYA REGION EXAMPLEYenal Yagmur0Akin Aksu1Siirt University - Siirt (Turkey)Akdeniz University - Antalya (Turkey) The aim of this study was to determine the risk perception of tourists in relation to the concept of halal tourism, and to reveal the relationships between risk perception, satisfaction and behavioral intention. The study used a quantitative research design based on the application of a questionnaire. Simple random sampling was used as the sampling method. The questionnaire developed by Olya and Al-ansi (2018) was employed in this research, and the proposed model was analyzed through the structural equation modelling (SEM) technique. It was found that the health risk dimension had a positive impact on tourist satisfaction while the social and time risk dimensions affected tourist satisfaction negatively and significantly. In addition, it was concluded that none of the seven risk dimensions (health, psychological, environmental, social, quality, financial and time) significantly affected the tourists’ intention to recommend whereas the health and financial risk dimensions affected the tourists’ continued intention to use halal items negatively and significantly. https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5165Halal TourismPerceived RiskIslamic MarketingIslamic HospitalityAntalya
spellingShingle Yenal Yagmur
Akin Aksu
MODEL TO DETERMINE THE PERCEIVED RISKS OF TOURISTS STAYING AT HOTELS WHERE THE HALAL TOURISM CONCEPT IS PRESENT: ANTALYA REGION EXAMPLE
Enlightening Tourism: A Pathmaking Journal
Halal Tourism
Perceived Risk
Islamic Marketing
Islamic Hospitality
Antalya
title MODEL TO DETERMINE THE PERCEIVED RISKS OF TOURISTS STAYING AT HOTELS WHERE THE HALAL TOURISM CONCEPT IS PRESENT: ANTALYA REGION EXAMPLE
title_full MODEL TO DETERMINE THE PERCEIVED RISKS OF TOURISTS STAYING AT HOTELS WHERE THE HALAL TOURISM CONCEPT IS PRESENT: ANTALYA REGION EXAMPLE
title_fullStr MODEL TO DETERMINE THE PERCEIVED RISKS OF TOURISTS STAYING AT HOTELS WHERE THE HALAL TOURISM CONCEPT IS PRESENT: ANTALYA REGION EXAMPLE
title_full_unstemmed MODEL TO DETERMINE THE PERCEIVED RISKS OF TOURISTS STAYING AT HOTELS WHERE THE HALAL TOURISM CONCEPT IS PRESENT: ANTALYA REGION EXAMPLE
title_short MODEL TO DETERMINE THE PERCEIVED RISKS OF TOURISTS STAYING AT HOTELS WHERE THE HALAL TOURISM CONCEPT IS PRESENT: ANTALYA REGION EXAMPLE
title_sort model to determine the perceived risks of tourists staying at hotels where the halal tourism concept is present antalya region example
topic Halal Tourism
Perceived Risk
Islamic Marketing
Islamic Hospitality
Antalya
url https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5165
work_keys_str_mv AT yenalyagmur modeltodeterminetheperceivedrisksoftouristsstayingathotelswherethehalaltourismconceptispresentantalyaregionexample
AT akinaksu modeltodeterminetheperceivedrisksoftouristsstayingathotelswherethehalaltourismconceptispresentantalyaregionexample