Pelatihan Strategi Pemasaran sebagai Upaya Meningkatkan Penjualan UMKM
Micro, Small and Medium Enterprises (MSMEs) are essential in economic development. The higher the MSMEs' income, the more the country's economy will increase. The ability to do marketing is needed to attract consumers, increase sales, maintain good relations with consumers, to advance MSM...
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas
2022-12-01
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| Series: | Warta Pengabdian Andalas |
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| Online Access: | https://wartaandalas.lppm.unand.ac.id/index.php/jwa/article/view/724 |
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| _version_ | 1850197309419159552 |
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| author | Rika Sarfika Mulyanti Roberto Muliantino Luciana Luthan Febi Sagitaria |
| author_facet | Rika Sarfika Mulyanti Roberto Muliantino Luciana Luthan Febi Sagitaria |
| author_sort | Rika Sarfika |
| collection | DOAJ |
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Micro, Small and Medium Enterprises (MSMEs) are essential in economic development. The higher the MSMEs' income, the more the country's economy will increase. The ability to do marketing is needed to attract consumers, increase sales, maintain good relations with consumers, to advance MSMEs' income. However, due to limited knowledge, many MSMEs still need to be constrained by marketing, as experienced by Healthy Snacks "Umi Wiwik". This activity aimed to provide marketing strategy training to increase partners' knowledge and ability to market their products. The partners for this activity were members of the MSMEs of Umi Wiwik in the Ampiang Parak District, totalling seven people. The training started with brainstorming, lecturing, and practice methods. Pre-test and post-test measurements were carried out to determine the difference in the participants' knowledge before and after the training. Participants' knowledge data was processed and analyzed using a paired T-test. The results of the activity showed that there was a significant difference in knowledge between the pre-test and post-test (p-value = 0.0001 [p<α]) with a score difference of 1.143. Partners were also able to practice marketing through Instagram and Facebook social media. Based on these results, it can be concluded that this training has increased partners' knowledge and skills in conducting marketing. The team will work on a follow-up to evaluate the sustainability of the activity and its impact on sales and evaluate the obstacles and challenges partners face.
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| format | Article |
| id | doaj-art-3f90bab5ff014f5280452c8861abe60d |
| institution | OA Journals |
| issn | 0854-655X 2797-1600 |
| language | Indonesian |
| publishDate | 2022-12-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas |
| record_format | Article |
| series | Warta Pengabdian Andalas |
| spelling | doaj-art-3f90bab5ff014f5280452c8861abe60d2025-08-20T02:13:11ZindLembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas AndalasWarta Pengabdian Andalas0854-655X2797-16002022-12-0129410.25077/jwa.29.4.497-504.2022Pelatihan Strategi Pemasaran sebagai Upaya Meningkatkan Penjualan UMKMRika SarfikaMulyanti Roberto MuliantinoLuciana LuthanFebi Sagitaria Micro, Small and Medium Enterprises (MSMEs) are essential in economic development. The higher the MSMEs' income, the more the country's economy will increase. The ability to do marketing is needed to attract consumers, increase sales, maintain good relations with consumers, to advance MSMEs' income. However, due to limited knowledge, many MSMEs still need to be constrained by marketing, as experienced by Healthy Snacks "Umi Wiwik". This activity aimed to provide marketing strategy training to increase partners' knowledge and ability to market their products. The partners for this activity were members of the MSMEs of Umi Wiwik in the Ampiang Parak District, totalling seven people. The training started with brainstorming, lecturing, and practice methods. Pre-test and post-test measurements were carried out to determine the difference in the participants' knowledge before and after the training. Participants' knowledge data was processed and analyzed using a paired T-test. The results of the activity showed that there was a significant difference in knowledge between the pre-test and post-test (p-value = 0.0001 [p<α]) with a score difference of 1.143. Partners were also able to practice marketing through Instagram and Facebook social media. Based on these results, it can be concluded that this training has increased partners' knowledge and skills in conducting marketing. The team will work on a follow-up to evaluate the sustainability of the activity and its impact on sales and evaluate the obstacles and challenges partners face. https://wartaandalas.lppm.unand.ac.id/index.php/jwa/article/view/724healthy snacks, marketing strategy training, product promotion |
| spellingShingle | Rika Sarfika Mulyanti Roberto Muliantino Luciana Luthan Febi Sagitaria Pelatihan Strategi Pemasaran sebagai Upaya Meningkatkan Penjualan UMKM Warta Pengabdian Andalas healthy snacks, marketing strategy training, product promotion |
| title | Pelatihan Strategi Pemasaran sebagai Upaya Meningkatkan Penjualan UMKM |
| title_full | Pelatihan Strategi Pemasaran sebagai Upaya Meningkatkan Penjualan UMKM |
| title_fullStr | Pelatihan Strategi Pemasaran sebagai Upaya Meningkatkan Penjualan UMKM |
| title_full_unstemmed | Pelatihan Strategi Pemasaran sebagai Upaya Meningkatkan Penjualan UMKM |
| title_short | Pelatihan Strategi Pemasaran sebagai Upaya Meningkatkan Penjualan UMKM |
| title_sort | pelatihan strategi pemasaran sebagai upaya meningkatkan penjualan umkm |
| topic | healthy snacks, marketing strategy training, product promotion |
| url | https://wartaandalas.lppm.unand.ac.id/index.php/jwa/article/view/724 |
| work_keys_str_mv | AT rikasarfika pelatihanstrategipemasaransebagaiupayameningkatkanpenjualanumkm AT mulyantirobertomuliantino pelatihanstrategipemasaransebagaiupayameningkatkanpenjualanumkm AT lucianaluthan pelatihanstrategipemasaransebagaiupayameningkatkanpenjualanumkm AT febisagitaria pelatihanstrategipemasaransebagaiupayameningkatkanpenjualanumkm |