The important role of website characteristics (E-Commerce) and service quality on the intensity of customer purchases
This study observed more than 150 respondents in the digital trading environment, explaining how the important role of website characteristics and service quality influences customer purchase intensity. PLS-SEM analysis of the data was performed using SMARTPLS version 3 software. After that, th...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2025-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | https://www.growingscience.com/ijds/Vol9/ijdns_2024_142.pdf |
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