Understanding factors influencing the adoption of moxibustion techniques by the population: an extended study based on the UTAUT model
BackgroundTraditional Chinese medicine plays a unique role and has proven efficacy in preventing and treating common and chronic diseases. Moxibustion, as a type of traditional Chinese medicine healthcare therapy, has a broad mass, social, and cultural foundation in China. This study analyzes the pa...
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Frontiers Media S.A.
2025-05-01
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| Series: | Frontiers in Public Health |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2025.1508716/full |
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| author | Chengxin Fan Chengxin Fan Zina Fan Qiusha Li Zixuan Zhao Zixuan Zhao Chunxiao Yang Chunxiao Yang Zhongming Chen Zhongming Chen Wenqiang Yin Wenqiang Yin |
| author_facet | Chengxin Fan Chengxin Fan Zina Fan Qiusha Li Zixuan Zhao Zixuan Zhao Chunxiao Yang Chunxiao Yang Zhongming Chen Zhongming Chen Wenqiang Yin Wenqiang Yin |
| author_sort | Chengxin Fan |
| collection | DOAJ |
| description | BackgroundTraditional Chinese medicine plays a unique role and has proven efficacy in preventing and treating common and chronic diseases. Moxibustion, as a type of traditional Chinese medicine healthcare therapy, has a broad mass, social, and cultural foundation in China. This study analyzes the pathways and influencing factors of residents' acceptance of moxibustion.MethodsData were collected from 808 residents in 18 cities or districts using whole cluster stratified random sampling. Take the expanded Unified Theory of Acceptance and Use of Technology model scale as the research tool. Data were analyzed by SPSS 25.0 and AMOS 24.0, including descriptive statistics, one-way analysis of variance, structural equation model analysis, and multi-group model analysis.ResultsStructural equation modeling showed that performance expectancy (β = 0.603, p < 0.001), effort expectancy (β = 0.260, p < 0.001), social influence (β = 0.373, p < 0.001), and perceived risk (β = −0.162, p < 0.001) significantly predicted behavioral intention. Facilitating conditions (β = 0.186, p < 0.01) and behavioral intention (β = 0.708, p < 0.001) directly affect usage behavior. The multiple-group analysis found that experiential and chronic disease status played a moderating role in the structural pathways.ConclusionsThe study confirmed that the constructed resident moxibustion technology model can serve as a suitable framework for predicting the factors that influence residents' intention to use moxibustion and their behaviors. Increasing residents' performance expectations and effort expectations, creating a positive social environment, and reducing perceived risk are key factors in enhancing residents' behavior and willingness to use moxibustion. |
| format | Article |
| id | doaj-art-3f818bfebfa84c929de96497ae8758b1 |
| institution | DOAJ |
| issn | 2296-2565 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Public Health |
| spelling | doaj-art-3f818bfebfa84c929de96497ae8758b12025-08-20T03:13:07ZengFrontiers Media S.A.Frontiers in Public Health2296-25652025-05-011310.3389/fpubh.2025.15087161508716Understanding factors influencing the adoption of moxibustion techniques by the population: an extended study based on the UTAUT modelChengxin Fan0Chengxin Fan1Zina Fan2Qiusha Li3Zixuan Zhao4Zixuan Zhao5Chunxiao Yang6Chunxiao Yang7Zhongming Chen8Zhongming Chen9Wenqiang Yin10Wenqiang Yin11School of Public Health, Shandong Second Medical University, Weifang, China“Health Shandong” Severe Social Risk Prevention and Management Synergy Innovation Center, Weifang, ChinaSchool of Public Health, Tongji Medical College, Huazhong University of Science and Technology, Wuhan, ChinaSchool of Law, Linyi University, Linyi, ChinaSchool of Public Health, Shandong Second Medical University, Weifang, China“Health Shandong” Severe Social Risk Prevention and Management Synergy Innovation Center, Weifang, ChinaSchool of Public Health, Shandong Second Medical University, Weifang, China“Health Shandong” Severe Social Risk Prevention and Management Synergy Innovation Center, Weifang, China“Health Shandong” Severe Social Risk Prevention and Management Synergy Innovation Center, Weifang, ChinaSchool of Management, Shandong Second Medical University, Weifang, China“Health Shandong” Severe Social Risk Prevention and Management Synergy Innovation Center, Weifang, ChinaSchool of Management, Shandong Second Medical University, Weifang, ChinaBackgroundTraditional Chinese medicine plays a unique role and has proven efficacy in preventing and treating common and chronic diseases. Moxibustion, as a type of traditional Chinese medicine healthcare therapy, has a broad mass, social, and cultural foundation in China. This study analyzes the pathways and influencing factors of residents' acceptance of moxibustion.MethodsData were collected from 808 residents in 18 cities or districts using whole cluster stratified random sampling. Take the expanded Unified Theory of Acceptance and Use of Technology model scale as the research tool. Data were analyzed by SPSS 25.0 and AMOS 24.0, including descriptive statistics, one-way analysis of variance, structural equation model analysis, and multi-group model analysis.ResultsStructural equation modeling showed that performance expectancy (β = 0.603, p < 0.001), effort expectancy (β = 0.260, p < 0.001), social influence (β = 0.373, p < 0.001), and perceived risk (β = −0.162, p < 0.001) significantly predicted behavioral intention. Facilitating conditions (β = 0.186, p < 0.01) and behavioral intention (β = 0.708, p < 0.001) directly affect usage behavior. The multiple-group analysis found that experiential and chronic disease status played a moderating role in the structural pathways.ConclusionsThe study confirmed that the constructed resident moxibustion technology model can serve as a suitable framework for predicting the factors that influence residents' intention to use moxibustion and their behaviors. Increasing residents' performance expectations and effort expectations, creating a positive social environment, and reducing perceived risk are key factors in enhancing residents' behavior and willingness to use moxibustion.https://www.frontiersin.org/articles/10.3389/fpubh.2025.1508716/fullmoxibustione-UTAUTperceive riskSEMmulti-group analysis |
| spellingShingle | Chengxin Fan Chengxin Fan Zina Fan Qiusha Li Zixuan Zhao Zixuan Zhao Chunxiao Yang Chunxiao Yang Zhongming Chen Zhongming Chen Wenqiang Yin Wenqiang Yin Understanding factors influencing the adoption of moxibustion techniques by the population: an extended study based on the UTAUT model Frontiers in Public Health moxibustion e-UTAUT perceive risk SEM multi-group analysis |
| title | Understanding factors influencing the adoption of moxibustion techniques by the population: an extended study based on the UTAUT model |
| title_full | Understanding factors influencing the adoption of moxibustion techniques by the population: an extended study based on the UTAUT model |
| title_fullStr | Understanding factors influencing the adoption of moxibustion techniques by the population: an extended study based on the UTAUT model |
| title_full_unstemmed | Understanding factors influencing the adoption of moxibustion techniques by the population: an extended study based on the UTAUT model |
| title_short | Understanding factors influencing the adoption of moxibustion techniques by the population: an extended study based on the UTAUT model |
| title_sort | understanding factors influencing the adoption of moxibustion techniques by the population an extended study based on the utaut model |
| topic | moxibustion e-UTAUT perceive risk SEM multi-group analysis |
| url | https://www.frontiersin.org/articles/10.3389/fpubh.2025.1508716/full |
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