The Last Word
WHILST there seems to be a strong commit- ment by the government to reform the socio-political system, the basic task to market this reform policy to a most diverse electorate still remains at hand. Although "reform" may be a somewhat more esoteric and crucial product than soap powder or...
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2135 |
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| _version_ | 1832593852334080000 |
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| author | Darryl Phillips |
| author_facet | Darryl Phillips |
| author_sort | Darryl Phillips |
| collection | DOAJ |
| description |
WHILST there seems to be a strong commit- ment by the government to reform the socio-political system, the basic task to market this reform policy to a most diverse electorate still remains at hand. Although "reform" may be a somewhat more esoteric and crucial product than soap powder or fast foods, it is no less real. And the marketing principles which apply are no different...
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| format | Article |
| id | doaj-art-3f63baea89834f2fbf02aadb19dbd0c9 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-3f63baea89834f2fbf02aadb19dbd0c92025-01-20T08:42:33ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-014210.36615/jcsa.v4i2.2135The Last WordDarryl Phillips0Advertisement WHILST there seems to be a strong commit- ment by the government to reform the socio-political system, the basic task to market this reform policy to a most diverse electorate still remains at hand. Although "reform" may be a somewhat more esoteric and crucial product than soap powder or fast foods, it is no less real. And the marketing principles which apply are no different... https://journals.uj.ac.za/index.php/jcsa/article/view/2135socio-political systemmarket this reform policygovernmentmarketing principles |
| spellingShingle | Darryl Phillips The Last Word Communicare socio-political system market this reform policy government marketing principles |
| title | The Last Word |
| title_full | The Last Word |
| title_fullStr | The Last Word |
| title_full_unstemmed | The Last Word |
| title_short | The Last Word |
| title_sort | last word |
| topic | socio-political system market this reform policy government marketing principles |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2135 |
| work_keys_str_mv | AT darrylphillips thelastword AT darrylphillips lastword |