The Impact of Hospital Advertising on Patient Choices: Views from Health Service Users
This study aims to determine the attitudes of healthcare users toward the advertising activities conducted by private hospitals, as well as the role of these advertisements in hospital selection. Data were gathered through a questionnaire administered to individuals who sought services at a private...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sakarya University
2024-12-01
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| Series: | Sakarya Üniversitesi İşletme Enstitüsü Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/4132480 |
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