Leveraging digital transformation platforms to strengthen market position in India’s textile industry
The global textile industry is undergoing rapid transformation driven by digital technologies, shifting consumer preferences, and evolving market dynamics. This study explores how digital platforms—particularly e-commerce, CRM systems, and digital marketing tools—enhance operational efficiency, cust...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2527220 |
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