Leveraging digital transformation platforms to strengthen market position in India’s textile industry
The global textile industry is undergoing rapid transformation driven by digital technologies, shifting consumer preferences, and evolving market dynamics. This study explores how digital platforms—particularly e-commerce, CRM systems, and digital marketing tools—enhance operational efficiency, cust...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2527220 |
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| author | Hajar Fatorachian Samritha Ramesh |
| author_facet | Hajar Fatorachian Samritha Ramesh |
| author_sort | Hajar Fatorachian |
| collection | DOAJ |
| description | The global textile industry is undergoing rapid transformation driven by digital technologies, shifting consumer preferences, and evolving market dynamics. This study explores how digital platforms—particularly e-commerce, CRM systems, and digital marketing tools—enhance operational efficiency, customer engagement, and market positioning for textile wholesalers. Grounded in the Technology Acceptance Model (TAM), Diffusion of Innovations (DOI) Theory, and the Resource-Based View (RBV), the research identifies key drivers and barriers to digital adoption. A mixed-methods approach, incorporating focus groups, surveys, and industry reports, supports a comprehensive analysis. A case study of Company A demonstrates how digital tools can address sector-specific challenges, increase competitiveness, and support sustainable growth. Findings show CRM systems improve customer retention through personalised service, e-commerce reduces inefficiencies and broadens market reach, and digital marketing boosts brand visibility. By integrating behavioural, organisational, and strategic perspectives, this study offers actionable insights for textile wholesalers seeking to thrive in a digitally evolving economy. |
| format | Article |
| id | doaj-art-3eb3b6c924c942abbf614b8df2b62753 |
| institution | Kabale University |
| issn | 2331-1975 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj-art-3eb3b6c924c942abbf614b8df2b627532025-08-20T03:31:31ZengTaylor & Francis GroupCogent Business & Management2331-19752025-12-0112110.1080/23311975.2025.2527220Leveraging digital transformation platforms to strengthen market position in India’s textile industryHajar Fatorachian0Samritha Ramesh1Leeds Business School, Leeds Beckett University, Leeds, UKLeeds Business School, Leeds Beckett University, Leeds, UKThe global textile industry is undergoing rapid transformation driven by digital technologies, shifting consumer preferences, and evolving market dynamics. This study explores how digital platforms—particularly e-commerce, CRM systems, and digital marketing tools—enhance operational efficiency, customer engagement, and market positioning for textile wholesalers. Grounded in the Technology Acceptance Model (TAM), Diffusion of Innovations (DOI) Theory, and the Resource-Based View (RBV), the research identifies key drivers and barriers to digital adoption. A mixed-methods approach, incorporating focus groups, surveys, and industry reports, supports a comprehensive analysis. A case study of Company A demonstrates how digital tools can address sector-specific challenges, increase competitiveness, and support sustainable growth. Findings show CRM systems improve customer retention through personalised service, e-commerce reduces inefficiencies and broadens market reach, and digital marketing boosts brand visibility. By integrating behavioural, organisational, and strategic perspectives, this study offers actionable insights for textile wholesalers seeking to thrive in a digitally evolving economy.https://www.tandfonline.com/doi/10.1080/23311975.2025.2527220Digital transformationtextile wholesalecustomer relationship managemente-commerce platformsmarket positionInformation & Communication Technology (ICT) |
| spellingShingle | Hajar Fatorachian Samritha Ramesh Leveraging digital transformation platforms to strengthen market position in India’s textile industry Cogent Business & Management Digital transformation textile wholesale customer relationship management e-commerce platforms market position Information & Communication Technology (ICT) |
| title | Leveraging digital transformation platforms to strengthen market position in India’s textile industry |
| title_full | Leveraging digital transformation platforms to strengthen market position in India’s textile industry |
| title_fullStr | Leveraging digital transformation platforms to strengthen market position in India’s textile industry |
| title_full_unstemmed | Leveraging digital transformation platforms to strengthen market position in India’s textile industry |
| title_short | Leveraging digital transformation platforms to strengthen market position in India’s textile industry |
| title_sort | leveraging digital transformation platforms to strengthen market position in india s textile industry |
| topic | Digital transformation textile wholesale customer relationship management e-commerce platforms market position Information & Communication Technology (ICT) |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2025.2527220 |
| work_keys_str_mv | AT hajarfatorachian leveragingdigitaltransformationplatformstostrengthenmarketpositioninindiastextileindustry AT samritharamesh leveragingdigitaltransformationplatformstostrengthenmarketpositioninindiastextileindustry |