Feasibility and Strategic Value of Pay-What-You-Want Pricing Under Different Market Structures
The literature has always examined the feasibility of PWYW pricing under a single market structure and has paid less attention to the strategic value of PWYW pricing. These studies have focused on consumers’ payment decisions while ignoring sellers’ pricing decisions. To fill these gaps, we design a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251345713 |
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