Situational Impulsive and Compulsive Online Purchase of Fashion Products in Generation Z

Situational Impulsive and Compulsive Online Purchase of Fashion Products in Generation Z

This study investigates the situational factors influencing impulsive and compulsive online purchases of fashion products among Generation Z. The findings indicate that financial management has a negative and significant effect on impulsive buying, meaning that better financial management reduces th...

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Bibliographic Details
Main Authors: Ni Wayan Ekawati, I Gusti Ayu Ketut Giantari, Komang Rahayu Indrawati, I Gusti Ayu Tirtayani, Irene Hanna H. Sihombing
Format: Article
Language:English
Published: Universidad de Guadalajara 2025-05-01
Series:Mercados y Negocios
Subjects:
impulsive buying, compulsive buying, generation z, financial management, materialism, socioeconomic status, time affluence, online fashion purchases.
Online Access:https://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7823
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Summary:This study investigates the situational factors influencing impulsive and compulsive online purchases of fashion products among Generation Z. The findings indicate that financial management has a negative and significant effect on impulsive buying, meaning that better financial management reduces the likelihood of impulsive purchases. On the other hand, materialism and socioeconomic status have a positive and significant impact on impulsive buying, indicating that stronger materialistic traits and higher socioeconomic status are associated with increased unplanned purchasing behavior.
ISSN:2594-0163

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