Explanatory factors of willingness to pay for cultural attributes in Castilla wal

The aim of the study was to determine the explanatory factors of the willingness to pay (WTP) a price premium for consuming local Castilla walnut versus the imported one in the region of “Sierra Nevada”, state of Puebla. Data were gathered from 216 questionnaires administered to consumers in three c...

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Main Authors: Nexeai Luna Méndez, José Luis Jaramillo-Villanueva, Javier Ramírez Juárez
Format: Article
Language:English
Published: Universitat Politècnica de València 2016-06-01
Series:Economía Agraria y Recursos Naturales
Subjects:
Online Access:https://polipapers.upv.es/index.php/EARN/article/view/5349
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author Nexeai Luna Méndez
José Luis Jaramillo-Villanueva
Javier Ramírez Juárez
author_facet Nexeai Luna Méndez
José Luis Jaramillo-Villanueva
Javier Ramírez Juárez
author_sort Nexeai Luna Méndez
collection DOAJ
description The aim of the study was to determine the explanatory factors of the willingness to pay (WTP) a price premium for consuming local Castilla walnut versus the imported one in the region of “Sierra Nevada”, state of Puebla. Data were gathered from 216 questionnaires administered to consumers in three cities: Puebla capital, San Pedro Cholula and Atlixco. To explain the WTP, an econometric probit model with multiple intervals was estimated. A WTP a premium of 10 % for the attribute “local” was found. The explanatory variables were the price paid (PRECIO), safety of the product (INOCUIDAD) and gastronomic identity (IDENTIDAD).
format Article
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institution DOAJ
issn 1578-0732
2174-7350
language English
publishDate 2016-06-01
publisher Universitat Politècnica de València
record_format Article
series Economía Agraria y Recursos Naturales
spelling doaj-art-3e302e9d38224cd78afea97b2863b2692025-08-20T02:51:11ZengUniversitat Politècnica de ValènciaEconomía Agraria y Recursos Naturales1578-07322174-73502016-06-01161395710.7201/earn.2016.01.033400Explanatory factors of willingness to pay for cultural attributes in Castilla walNexeai Luna Méndez0José Luis Jaramillo-Villanueva1https://orcid.org/0000-0001-8179-6351Javier Ramírez Juárez2Colegio de Postgraduados, Campus PueblaColegio de Postgraduados, Campus PueblaColegio de Postgraduados, Campus PueblaThe aim of the study was to determine the explanatory factors of the willingness to pay (WTP) a price premium for consuming local Castilla walnut versus the imported one in the region of “Sierra Nevada”, state of Puebla. Data were gathered from 216 questionnaires administered to consumers in three cities: Puebla capital, San Pedro Cholula and Atlixco. To explain the WTP, an econometric probit model with multiple intervals was estimated. A WTP a premium of 10 % for the attribute “local” was found. The explanatory variables were the price paid (PRECIO), safety of the product (INOCUIDAD) and gastronomic identity (IDENTIDAD).https://polipapers.upv.es/index.php/EARN/article/view/5349gastronomic identityjuglans regiawillingness to pay
spellingShingle Nexeai Luna Méndez
José Luis Jaramillo-Villanueva
Javier Ramírez Juárez
Explanatory factors of willingness to pay for cultural attributes in Castilla wal
Economía Agraria y Recursos Naturales
gastronomic identity
juglans regia
willingness to pay
title Explanatory factors of willingness to pay for cultural attributes in Castilla wal
title_full Explanatory factors of willingness to pay for cultural attributes in Castilla wal
title_fullStr Explanatory factors of willingness to pay for cultural attributes in Castilla wal
title_full_unstemmed Explanatory factors of willingness to pay for cultural attributes in Castilla wal
title_short Explanatory factors of willingness to pay for cultural attributes in Castilla wal
title_sort explanatory factors of willingness to pay for cultural attributes in castilla wal
topic gastronomic identity
juglans regia
willingness to pay
url https://polipapers.upv.es/index.php/EARN/article/view/5349
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AT javierramirezjuarez explanatoryfactorsofwillingnesstopayforculturalattributesincastillawal