Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products
This study examines the relationship between the intensity of boycott campaigns and the intention to participate in such campaigns, with a focus on the mediating role of boycott intention and the moderating effect of access to substitute products. Using a correlational approach, data from 210...
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Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2025-03-01
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| Series: | Journal of Economics, Business & Accountancy |
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| _version_ | 1849323822368423936 |
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| author | Isalman Isalman Ilyas Ilyas Farhan Ramadhani Istianandar Nurul Ittaqullah |
| author_facet | Isalman Isalman Ilyas Ilyas Farhan Ramadhani Istianandar Nurul Ittaqullah |
| author_sort | Isalman Isalman |
| collection | DOAJ |
| description | This study examines the relationship between the intensity of boycott campaigns and the
intention to participate in such campaigns, with a focus on the mediating role of boycott
intention and the moderating effect of access to substitute products. Using a correlational
approach, data from 210 respondents in the Kendari community who participated in the
boycott of pro-Israel products were analyzed through Structural Equation Modeling (SEM)
with SmartPLS 3.0. The findings reveal that the intensity of a boycott campaign signifi
cantly enhances boycott intention by increasing consumer awareness and involvement.
However, campaign intensity does not directly translate into actual participation due to
barriers such as skepticism about the boycott’s effectiveness and campaign fatigue. Boycott
intention, on the other hand, has a strong positive influence on participation, particularly
among consumers motivated by moral and social values. While access to substitute prod
ucts does not significantly moderate the relationship between boycott intention and partici
pation, its availability positively impacts participation by reducing the personal costs asso
ciated with the boycott. Boycott intention serves as the primary mediator between campaign
intensity and participation, indicating that more intense campaigns foster greater intention
to participate. The study highlights the theoretical and practical importance of understand
ing campaign intensity, consumer responses, and the role of ethical values and social soli
darity in boycott dynamics. Additionally, the availability of substitute products remains a
relevant factor in facilitating participation. This research also opens avenues for further
exploration into the influence of cultural factors on boycott behavior. |
| format | Article |
| id | doaj-art-3e0dd08a6bf341a6bc90b90287557b2c |
| institution | Kabale University |
| issn | 2087-3735 2088-785X |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) |
| record_format | Article |
| series | Journal of Economics, Business & Accountancy |
| spelling | doaj-art-3e0dd08a6bf341a6bc90b90287557b2c2025-08-20T03:48:56ZengPusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)Journal of Economics, Business & Accountancy2087-37352088-785X2025-03-01273430444https://doi.org/10.14414/jebav.v27i3.4737Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products Isalman Isalman0Ilyas Ilyas1Farhan Ramadhani Istianandar2 Nurul Ittaqullah3Department of Management, Halu Oleo University, Kendari, Indonesia Department of Economics, Halu Oleo University, Kendari, Indonesia Department of Management, Halu Oleo University, Kendari, Indonesia Department of Management, Halu Oleo University, Kendari, Indonesia This study examines the relationship between the intensity of boycott campaigns and the intention to participate in such campaigns, with a focus on the mediating role of boycott intention and the moderating effect of access to substitute products. Using a correlational approach, data from 210 respondents in the Kendari community who participated in the boycott of pro-Israel products were analyzed through Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings reveal that the intensity of a boycott campaign signifi cantly enhances boycott intention by increasing consumer awareness and involvement. However, campaign intensity does not directly translate into actual participation due to barriers such as skepticism about the boycott’s effectiveness and campaign fatigue. Boycott intention, on the other hand, has a strong positive influence on participation, particularly among consumers motivated by moral and social values. While access to substitute prod ucts does not significantly moderate the relationship between boycott intention and partici pation, its availability positively impacts participation by reducing the personal costs asso ciated with the boycott. Boycott intention serves as the primary mediator between campaign intensity and participation, indicating that more intense campaigns foster greater intention to participate. The study highlights the theoretical and practical importance of understand ing campaign intensity, consumer responses, and the role of ethical values and social soli darity in boycott dynamics. Additionally, the availability of substitute products remains a relevant factor in facilitating participation. This research also opens avenues for further exploration into the influence of cultural factors on boycott behavior. boycott campaign intensityboycott intentionsboycott participationaccess to substitute products |
| spellingShingle | Isalman Isalman Ilyas Ilyas Farhan Ramadhani Istianandar Nurul Ittaqullah Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products Journal of Economics, Business & Accountancy boycott campaign intensity boycott intentions boycott participation access to substitute products |
| title | Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products |
| title_full | Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products |
| title_fullStr | Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products |
| title_full_unstemmed | Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products |
| title_short | Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products |
| title_sort | boycott campaign intensity on consumer boycott intentions and participation the role of access to substitute products |
| topic | boycott campaign intensity boycott intentions boycott participation access to substitute products |
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