The impact of targeted advertising on the consumer

The impact of targeted advertising on the consumer

Introduction. Intensive development of Internet advertising entails an urgent need to assess consumer attitudes towards various types of this advertising in order to make effective decisions on its placement.Goal. The purpose of the study is to identify factors influencing the efficiency of targeted...

Full description

Saved in:
Bibliographic Details
Main Authors: E. A. Ponomareva, E. A. Popova, N. R. Ponomarev
Format: Article
Language:Russian
Published: North Caucasus Federal University 2024-06-01
Series:Вестник Северо-Кавказского федерального университета
Subjects:
advertising
target
consumer
social networks
internet technologies
Online Access:https://vestnikskfu.elpub.ru/jour/article/view/2675
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items