Perception of Advertisement in Visegrad Four Countries
The importance of marketing communication is still increasing. There are a lot of debates about integration of communication tools that can help to achieve more effective results mostly when companies try to operate internationally. The presented paper provides results of survey conducted within Vis...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2011-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1505 |
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