The Effect of Product Information on The Consumers Preference of Local Various Chocolate Bar
Chocolate producers need to know and understand the tastes of the Indonesian people specifically when making decisions to purchase chocolate bars. Research on the characteristics of the types of chocolate bars that consumers like is still needed to be able to reach a wider target market. The hedonic...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Green Engineering Society
2024-05-01
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| Series: | Journal of Applied Agricultural Science and Technology |
| Subjects: | |
| Online Access: | https://www.jaast.org/index.php/jaast/article/view/264 |
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