Influences of familiarity and recollection on value-based decision-making.
We regularly retrieve information from memory to inform decisions in daily life. For example, when choosing a place to eat, we may be enticed by a brand name because of its familiarity or drawn to an independent restaurant because of recollections of a delicious lunch we had there once before. Despi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0322632 |
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