Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2012-07-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4636/im_en_2012_02_Sciulli.pdf |
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