Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals
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| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2012-07-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4636/im_en_2012_02_Sciulli.pdf |
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| _version_ | 1850273609143025664 |
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| author | Lisa M. Sciulli Parimal S. Bhagat Charlene P. Bebko |
| author_facet | Lisa M. Sciulli Parimal S. Bhagat Charlene P. Bebko |
| author_sort | Lisa M. Sciulli |
| collection | DOAJ |
| format | Article |
| id | doaj-art-3dd9516f8d21412caefa9aaab4c0f5ca |
| institution | OA Journals |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2012-07-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-3dd9516f8d21412caefa9aaab4c0f5ca2025-08-20T01:51:27ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-07-01824636Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appealsLisa M. SciulliParimal S. BhagatCharlene P. Bebkohttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4636/im_en_2012_02_Sciulli.pdf |
| spellingShingle | Lisa M. Sciulli Parimal S. Bhagat Charlene P. Bebko Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals Innovative Marketing |
| title | Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals |
| title_full | Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals |
| title_fullStr | Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals |
| title_full_unstemmed | Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals |
| title_short | Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals |
| title_sort | eye tracking analysis engagement levels and donor tendencies using print advertisements with emotional appeals |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4636/im_en_2012_02_Sciulli.pdf |
| work_keys_str_mv | AT lisamsciulli eyetrackinganalysisengagementlevelsanddonortendenciesusingprintadvertisementswithemotionalappeals AT parimalsbhagat eyetrackinganalysisengagementlevelsanddonortendenciesusingprintadvertisementswithemotionalappeals AT charlenepbebko eyetrackinganalysisengagementlevelsanddonortendenciesusingprintadvertisementswithemotionalappeals |