Détournements et viralité dans la campagne présidentielle de Marine Le Pen de 2022
This research examines 2022 Marine Le Pen’s presidential campaign on the web, namely via her Twitter profile « SansLui », coming from Emmanuel Macron’s slogan « Avec vous ». Attention will be paid to strategies and techno-discursive tools used in order to create a viral campaign, by looking at three...
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| Format: | Article |
| Language: | English |
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University of Bologna
2024-12-01
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| Series: | MediAzioni |
| Subjects: | |
| Online Access: | https://mediazioni.unibo.it/article/view/20883 |
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