CULTURAL VALUE REPRESENTATION IN AVATAR: THE LAST AIRBENDER MOVIE POSTERS: MULTIMODAL DISCOURSE ANALYSIS

This research aims to explore the representational meaning and cultural values depicted in Avatar: The Last Airbender 2024 movie posters through the lens of Multimodal Discourse Analysis and Halliday’s Systemic Functional Grammar. While previous studies on Avatar have focused on its philosophical t...

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Bibliographic Details
Main Authors:	Rifda Faizatur Rahmah -, Fitri Rakhmawati
Format:	Article
Language:	English
Published:	English Literature Department, Universitas Bangka Belitung 2025-06-01
Series:	Lire Journal
Subjects:	Cultural Value Movie Poster Multimodal Discourse Analysis Representational Meaning Systematic Functional Linguistic Visual Grammar
Online Access:	https://jurnalsastraubb.id/index.php/elit/article/view/409
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