Predicting South African consumers’ intention to continue using their preferred retail bank’s services: A model validation
Objective: The objective of the article is to validate a model of the factors, namely ethical responsibility, social responsibility, bank trust, attitude, and brand loyalty, that influence the behavioural intentions of consumers to continue using banking services. Research Design &...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2024-12-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/eber/article/view/2856 |
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