Gen Z and Uncertainty: Study of Management Accounting Decision-Making Behavior Based on Prospect Theory
The decision-making behavior of Generation Z as future decision makers is very important to know and understand. This study was motivated by the lack of research on the decision-making behavior of Generation Z, especially in the field of management accounting. Prospect Theory was chosen as the theor...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
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| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_01006.pdf |
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| author | Sudaryanti Dwiyani Adib Noval Sari Arista Fauzi Kartika Fakriyyah Dewi Diah |
| author_facet | Sudaryanti Dwiyani Adib Noval Sari Arista Fauzi Kartika Fakriyyah Dewi Diah |
| author_sort | Sudaryanti Dwiyani |
| collection | DOAJ |
| description | The decision-making behavior of Generation Z as future decision makers is very important to know and understand. This study was motivated by the lack of research on the decision-making behavior of Generation Z, especially in the field of management accounting. Prospect Theory was chosen as the theoretical basis for testing the existence of decision-making bias, namely Certainty Effect, Reflection Effect and Isolation Effect. The instrument used was adopted from Kahneman & Tversky (1979) with adjustments according to Indonesian conditions. The results of the study showed support for Prospect Theory although not entirely. Students experienced a certainty effect but with a weaker effect compared to the results of the Kahneman & Tversky (1979) study. While in the Isolation effect and Reflection effect tests, students were significantly proven to experience it. The results of this study have an important impact on the design of accounting education in training students to make management accounting decisions in conditions full of uncertainty. |
| format | Article |
| id | doaj-art-3d6a53baeeea48c281a5dc43aa5974ca |
| institution | Kabale University |
| issn | 2261-2424 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-3d6a53baeeea48c281a5dc43aa5974ca2025-08-20T03:32:23ZengEDP SciencesSHS Web of Conferences2261-24242025-01-012170100610.1051/shsconf/202521701006shsconf_uiseb2025_01006Gen Z and Uncertainty: Study of Management Accounting Decision-Making Behavior Based on Prospect TheorySudaryanti Dwiyani0Adib Noval1Sari Arista Fauzi Kartika2Fakriyyah Dewi Diah3Universitas Islam Malang, LecturerUniversitas Brawijaya, LecturerUniversitas Islam Malang, LecturerUniversitas Islam Malang, LecturerThe decision-making behavior of Generation Z as future decision makers is very important to know and understand. This study was motivated by the lack of research on the decision-making behavior of Generation Z, especially in the field of management accounting. Prospect Theory was chosen as the theoretical basis for testing the existence of decision-making bias, namely Certainty Effect, Reflection Effect and Isolation Effect. The instrument used was adopted from Kahneman & Tversky (1979) with adjustments according to Indonesian conditions. The results of the study showed support for Prospect Theory although not entirely. Students experienced a certainty effect but with a weaker effect compared to the results of the Kahneman & Tversky (1979) study. While in the Isolation effect and Reflection effect tests, students were significantly proven to experience it. The results of this study have an important impact on the design of accounting education in training students to make management accounting decisions in conditions full of uncertainty.https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_01006.pdfprospect theorymanagement accountingbehavioral biascertainty effectreflection effectisolation effect |
| spellingShingle | Sudaryanti Dwiyani Adib Noval Sari Arista Fauzi Kartika Fakriyyah Dewi Diah Gen Z and Uncertainty: Study of Management Accounting Decision-Making Behavior Based on Prospect Theory SHS Web of Conferences prospect theory management accounting behavioral bias certainty effect reflection effect isolation effect |
| title | Gen Z and Uncertainty: Study of Management Accounting Decision-Making Behavior Based on Prospect Theory |
| title_full | Gen Z and Uncertainty: Study of Management Accounting Decision-Making Behavior Based on Prospect Theory |
| title_fullStr | Gen Z and Uncertainty: Study of Management Accounting Decision-Making Behavior Based on Prospect Theory |
| title_full_unstemmed | Gen Z and Uncertainty: Study of Management Accounting Decision-Making Behavior Based on Prospect Theory |
| title_short | Gen Z and Uncertainty: Study of Management Accounting Decision-Making Behavior Based on Prospect Theory |
| title_sort | gen z and uncertainty study of management accounting decision making behavior based on prospect theory |
| topic | prospect theory management accounting behavioral bias certainty effect reflection effect isolation effect |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_01006.pdf |
| work_keys_str_mv | AT sudaryantidwiyani genzanduncertaintystudyofmanagementaccountingdecisionmakingbehaviorbasedonprospecttheory AT adibnoval genzanduncertaintystudyofmanagementaccountingdecisionmakingbehaviorbasedonprospecttheory AT sariaristafauzikartika genzanduncertaintystudyofmanagementaccountingdecisionmakingbehaviorbasedonprospecttheory AT fakriyyahdewidiah genzanduncertaintystudyofmanagementaccountingdecisionmakingbehaviorbasedonprospecttheory |