Investigating the Impact of Public Service Advertising on Blood Donation Intentions Under the Influence of Covid-19 Related Moderators
The objective of this research was to explore the role of Public Service Ads (PSAs) on blood donation decisions and the COVID-19 related mechanisms influencing the path to donation behavior. Although blood donation is shown as a form of behavior that is strongly motivated by emotional responses and...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Ankara Haci Bayram Veli University
2021-12-01
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| Series: | İletişim Kuram ve Araştırma Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/1858906 |
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