The impact of cultural values on Vietnamese ethnic entrepreneurs in Germany

While culture plays a central role in ethnic entrepreneurship, extant research offers a limited understanding of this aspect. This paper investigates the impact of cultural values on Vietnamese ethnic entrepreneurs in Germany. We conducted five case studies with Vietnamese ethnic entrepreneurs. Base...

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Main Authors: Quynh Duong Phuong, Aki Harima
Format: Article
Language:English
Published: Cognitione Foundation for the Dissemination of Knowledge and Science 2019-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
Online Access:http://jemi.edu.pl/uploadedFiles/file/all-issues/vol15/issue2/JEMI_Vol15_Issue2_2019_Article4.pdf
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author Quynh Duong Phuong
Aki Harima
author_facet Quynh Duong Phuong
Aki Harima
author_sort Quynh Duong Phuong
collection DOAJ
description While culture plays a central role in ethnic entrepreneurship, extant research offers a limited understanding of this aspect. This paper investigates the impact of cultural values on Vietnamese ethnic entrepreneurs in Germany. We conducted five case studies with Vietnamese ethnic entrepreneurs. Based on the case studies, we identified four distinct types of cultural values that have a crucial impact on the entrepreneurial activities of the observed Vietnamese entrepreneurs in Germany: i) Family involvement, ii) Cautiousness in entrepreneurial decision-making, iii) Assertiveness in front of the community and iv) Cordiality of service. The study offers an initial insight into the role of cultural values in entrepreneurial decision-making processes of ethnic entrepreneurs and recognizes a reciprocal effect between cultural values and the balance of embeddedness.
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publisher Cognitione Foundation for the Dissemination of Knowledge and Science
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series Journal of Entrepreneurship, Management and Innovation
spelling doaj-art-3cb17efc0bc84c1cb1ec749cbb2a55752025-08-20T02:56:16ZengCognitione Foundation for the Dissemination of Knowledge and ScienceJournal of Entrepreneurship, Management and Innovation2299-73262019-01-011528511610.7341/20191524The impact of cultural values on Vietnamese ethnic entrepreneurs in GermanyQuynh Duong Phuong0Aki Harima1 University of Bremen, Bibliothekstraße 1, 28359 Bremen, Germany University of Bremen, Bibliothekstraße 1, 28359 Bremen, Germany While culture plays a central role in ethnic entrepreneurship, extant research offers a limited understanding of this aspect. This paper investigates the impact of cultural values on Vietnamese ethnic entrepreneurs in Germany. We conducted five case studies with Vietnamese ethnic entrepreneurs. Based on the case studies, we identified four distinct types of cultural values that have a crucial impact on the entrepreneurial activities of the observed Vietnamese entrepreneurs in Germany: i) Family involvement, ii) Cautiousness in entrepreneurial decision-making, iii) Assertiveness in front of the community and iv) Cordiality of service. The study offers an initial insight into the role of cultural values in entrepreneurial decision-making processes of ethnic entrepreneurs and recognizes a reciprocal effect between cultural values and the balance of embeddedness.http://jemi.edu.pl/uploadedFiles/file/all-issues/vol15/issue2/JEMI_Vol15_Issue2_2019_Article4.pdfcultural valuesethnic entrepreneurshipethnic entrepreneursembeddednessVietnamese ethnic entrepreneurs
spellingShingle Quynh Duong Phuong
Aki Harima
The impact of cultural values on Vietnamese ethnic entrepreneurs in Germany
Journal of Entrepreneurship, Management and Innovation
cultural values
ethnic entrepreneurship
ethnic entrepreneurs
embeddedness
Vietnamese ethnic entrepreneurs
title The impact of cultural values on Vietnamese ethnic entrepreneurs in Germany
title_full The impact of cultural values on Vietnamese ethnic entrepreneurs in Germany
title_fullStr The impact of cultural values on Vietnamese ethnic entrepreneurs in Germany
title_full_unstemmed The impact of cultural values on Vietnamese ethnic entrepreneurs in Germany
title_short The impact of cultural values on Vietnamese ethnic entrepreneurs in Germany
title_sort impact of cultural values on vietnamese ethnic entrepreneurs in germany
topic cultural values
ethnic entrepreneurship
ethnic entrepreneurs
embeddedness
Vietnamese ethnic entrepreneurs
url http://jemi.edu.pl/uploadedFiles/file/all-issues/vol15/issue2/JEMI_Vol15_Issue2_2019_Article4.pdf
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