Capital Structure Optimization of Beauty Brands in International Market Expansion: The Integration of Financing Options and Market Entry Strategies
This study explores the synergistic effects of capital structure and market entry strategies of global cosmetics brands. In view of the differentiation between the stagnation of mature markets and the rapid growth of emerging markets in the Asia-Pacific region, this paper reveals the dynamic matchin...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/09/shsconf_icdde2025_01024.pdf |
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