Expanding library services with a direct marketing approach
Abstract Book lending by mail and application of direct marketing principles in Slovenia is stili an unexploited possibilitv in reaching areas where potential readers cannot be reached by conventional methods (library subsidiaries, biblio-bus). This system could be used in areas where the populatio...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Slovenian Library Association & University of Ljubljana Press (Založba Univerze v Ljubljani)
2000-06-01
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| Series: | Knjižnica |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/knjiznica/article/view/13965 |
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