KREDIBILITAS SITUS SAHAM ONLINE: PENDEKATAN USABILITAS, DESAIN DAN INFORMASI KONTEN SITUS BURSA EFEK INDONESIA

Credibility of website especially on trading market is important for shareholders to get stockexchange information. Websites are the extension of organization that could attract business’s target market and potential customer. However, previous studies found that usability, design, and content may a...

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Main Authors: Effy Z Rusfian, Irwansyah Irwansyah, Niken F Ernungtyas
Format: Article
Language:English
Published: Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) 2017-09-01
Series:Jurnal Aspikom
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Online Access:https://jurnalaspikom.org/index.php/aspikom/article/view/174
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author Effy Z Rusfian
Irwansyah Irwansyah
Niken F Ernungtyas
author_facet Effy Z Rusfian
Irwansyah Irwansyah
Niken F Ernungtyas
author_sort Effy Z Rusfian
collection DOAJ
description Credibility of website especially on trading market is important for shareholders to get stockexchange information. Websites are the extension of organization that could attract business’s target market and potential customer. However, previous studies found that usability, design, and content may affect the website credibility.  Many stock exchange markets such as Nigerian/NSE, Baku/BSE, Irish/ISE, Mauritus/SEM including Securities and Exchange Commission/SEC concerned and improve about their website. This study aims to observe variable of usability, design and content which affect website credibility on Indonesia context especially with idx.co.id as a treatment. This reaserch method using quasi-experiment with 30 participants with the equivalent time-samples design and adopting Bipolar Emotional Response Testing (BERT), this study found that website credibility was explained about 51.6% by usability, design, and information variables. Moreover, information variable contributed bigger than other two variables while usability variable did not contribute significantly. Specifically, information variable become important for the credibility of website which did not have transaction feature.
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issn 2087-0442
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language English
publishDate 2017-09-01
publisher Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
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spelling doaj-art-3c1d77df3fce4c0b83048a5321cc61b82025-08-20T03:10:16ZengAsosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)Jurnal Aspikom2087-04422548-83092017-09-013347649310.24329/aspikom.v3i3.174109KREDIBILITAS SITUS SAHAM ONLINE: PENDEKATAN USABILITAS, DESAIN DAN INFORMASI KONTEN SITUS BURSA EFEK INDONESIAEffy Z Rusfian0Irwansyah Irwansyah1Niken F Ernungtyas2Program Studi Ilmu Komunikasi Universitas IndonesiaProgram Studi Ilmu Komunikasi Universitas IndonesiaProgram Studi Ilmu Komunikasi Universitas IndonesiaCredibility of website especially on trading market is important for shareholders to get stockexchange information. Websites are the extension of organization that could attract business’s target market and potential customer. However, previous studies found that usability, design, and content may affect the website credibility.  Many stock exchange markets such as Nigerian/NSE, Baku/BSE, Irish/ISE, Mauritus/SEM including Securities and Exchange Commission/SEC concerned and improve about their website. This study aims to observe variable of usability, design and content which affect website credibility on Indonesia context especially with idx.co.id as a treatment. This reaserch method using quasi-experiment with 30 participants with the equivalent time-samples design and adopting Bipolar Emotional Response Testing (BERT), this study found that website credibility was explained about 51.6% by usability, design, and information variables. Moreover, information variable contributed bigger than other two variables while usability variable did not contribute significantly. Specifically, information variable become important for the credibility of website which did not have transaction feature.https://jurnalaspikom.org/index.php/aspikom/article/view/174website, credibility, usability, design, information content, stock exchange
spellingShingle Effy Z Rusfian
Irwansyah Irwansyah
Niken F Ernungtyas
KREDIBILITAS SITUS SAHAM ONLINE: PENDEKATAN USABILITAS, DESAIN DAN INFORMASI KONTEN SITUS BURSA EFEK INDONESIA
Jurnal Aspikom
website, credibility, usability, design, information content, stock exchange
title KREDIBILITAS SITUS SAHAM ONLINE: PENDEKATAN USABILITAS, DESAIN DAN INFORMASI KONTEN SITUS BURSA EFEK INDONESIA
title_full KREDIBILITAS SITUS SAHAM ONLINE: PENDEKATAN USABILITAS, DESAIN DAN INFORMASI KONTEN SITUS BURSA EFEK INDONESIA
title_fullStr KREDIBILITAS SITUS SAHAM ONLINE: PENDEKATAN USABILITAS, DESAIN DAN INFORMASI KONTEN SITUS BURSA EFEK INDONESIA
title_full_unstemmed KREDIBILITAS SITUS SAHAM ONLINE: PENDEKATAN USABILITAS, DESAIN DAN INFORMASI KONTEN SITUS BURSA EFEK INDONESIA
title_short KREDIBILITAS SITUS SAHAM ONLINE: PENDEKATAN USABILITAS, DESAIN DAN INFORMASI KONTEN SITUS BURSA EFEK INDONESIA
title_sort kredibilitas situs saham online pendekatan usabilitas desain dan informasi konten situs bursa efek indonesia
topic website, credibility, usability, design, information content, stock exchange
url https://jurnalaspikom.org/index.php/aspikom/article/view/174
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AT irwansyahirwansyah kredibilitassitussahamonlinependekatanusabilitasdesaindaninformasikontensitusbursaefekindonesia
AT nikenfernungtyas kredibilitassitussahamonlinependekatanusabilitasdesaindaninformasikontensitusbursaefekindonesia