Designing an Electronic Marketing Model Based on Social Networks –Case Study on Sports Equipment Manufacturing Companies

Purpose: Today, due to the potential of networks and social media, marketing has experienced significant growth in them. However, the mechanism by which a sports equipment manufacturing company can engage in this field is uncertain. Therefore, this study aimed to present an electronic marketing mode...

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Bibliographic Details
Main Authors: Ziba Mohammad Rezaee, Korosh Veisi, Adel Fatemi, Samira Aliabadi, Mohsen Smaeili
Format: Article
Language:English
Published: Alzahra University 2023-11-01
Series:Sports Business Journal
Subjects:
Online Access:https://sbj.alzahra.ac.ir/article_7445_982465210ff70aa95c77df3c8e5210d3.pdf
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