Aligning Public Policy with REPowerEU Program Objectives by Adopting EESS Solutions: A Technology Acceptance Model Approach
The achievement of short-term energy savings through changes in user consumption behaviour is one of the main directions addressed by the REPowerEU program. This paper investigates the perspective of increasing energy efficiency at the level of domestic consumers in Romania by adopting energy eff...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2023-08-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3225.pdf |
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| Summary: | The achievement of short-term energy savings through changes in user consumption
behaviour is one of the main directions addressed by the REPowerEU program. This paper
investigates the perspective of increasing energy efficiency at the level of domestic
consumers in Romania by adopting energy efficiency smart solutions (EESS). The research
is based on the extended technology adoption model and analyses the behaviour of Romanian
consumers regarding the intention to use EESS solutions, in relation to three main influencing
factors (awareness, environmental protection considerations, and public policy) moderated
by demographic factors. To validate the research hypotheses, a survey was organised
between January and March 2023, and structural equation modelling was used to highlight
the effects of the determining factors on adoption intention. The research results suggest that
all the predictors considered positively influence the behavioral intention to use EESS, with
public policy having the greatest effect, followed by awareness. The results obtained suggest
that the behaviour of household energy consumers towards adopting EESS is different
depending on their age and average income. Additionally, through the IMPA model, a series
of managerial interventions are formulated, mainly targeted at the authorities, in order to
align Romanian public policies with the objectives of the REPowerEU program, in the context of promoting voluntary measures geared to the lifestyle and behaviour of household
consumers by adopting EESS solutions.
The limits of the research mainly refer to the lower familiarity acquired as a result of
experience in use, in the context of the still early stage of development of the analysed
technologies, but also to the exclusion from the analysis of some constructs of the extended
model of technology acceptance, such as hedonic motivation or social influences, which
would have allowed a more precise understanding of consumer attitudes.
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| ISSN: | 1582-9146 2247-9104 |