Analysis on the brand value measurement of Guizhou Moutai's geographical indication

This study focuses on the geographical indication brand of Guizhou Moutai, and its brand value was measured and analyzed through the improved Interbrand model, aiming at providing theoretical support and practical reference for the construction and management of geographical indication brands of alc...

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Bibliographic Details
Main Author:	WANG Kai, LUO Dan, TONG Jun
Format:	Article
Language:	English
Published:	Editorial Department of China Brewing 2025-01-01
Series:	Zhongguo niangzao
Subjects:	geographical indication brand\|guizhou moutai\|brand value evaluation\|interbrand model
Online Access:	https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-1-303.pdf
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