Big Data Digging of the Public’s Cognition about Recycled Water Reuse Based on the BP Neural Network

Reuse of recycled water is very important to both the environment and economy, while the public cognition degree towards recycled water reuse also plays a key role in this process, and it determines the acceptance degree of the public towards recycled water reuse. Under the background of the big dat...

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Main Authors: Hanliang Fu, Zhijian Liu, Mengmeng Wang, Zelin Wang
Format: Article
Language:English
Published: Wiley 2018-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2018/1876861
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author Hanliang Fu
Zhijian Liu
Mengmeng Wang
Zelin Wang
author_facet Hanliang Fu
Zhijian Liu
Mengmeng Wang
Zelin Wang
author_sort Hanliang Fu
collection DOAJ
description Reuse of recycled water is very important to both the environment and economy, while the public cognition degree towards recycled water reuse also plays a key role in this process, and it determines the acceptance degree of the public towards recycled water reuse. Under the background of the big data, the Hadoop platform was used to collect and save data about the public’s cognition towards recycled water in one city and the BP neural network algorithm was used to construct an evaluation model that could affect the public’s cognition level. The public’s risk perception, subjective norm, and perceived behavioral control regarding recycled water reuse were selected as key factors. Based on a multivariate clustering algorithm, MATLAB software was used to make real testing on massive effective data and assumption models, so as to analyze the proportion of three evaluation factors and understand the simulation parameter scope of the cognition degree of different groups of citizens. Lastly, several suggestions were proposed to improve the public’s cognition on recycled water reuse based on the big data in terms of policy mechanism.
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spelling doaj-art-3bbb95e6303b45dd9630eb7c2fd0fabc2025-08-20T03:55:41ZengWileyComplexity1076-27871099-05262018-01-01201810.1155/2018/18768611876861Big Data Digging of the Public’s Cognition about Recycled Water Reuse Based on the BP Neural NetworkHanliang Fu0Zhijian Liu1Mengmeng Wang2Zelin Wang3School of Management, Xi’an University of Architecture and Technology, Xi’an, Shaanxi Province 710055, ChinaDepartment of Power Engineering, North China Electric Power University, Baoding, Hebei Province 071003, ChinaSchool of Management, Xi’an University of Architecture and Technology, Xi’an, Shaanxi Province 710055, ChinaSchool of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an, Shaanxi Province 710049, ChinaReuse of recycled water is very important to both the environment and economy, while the public cognition degree towards recycled water reuse also plays a key role in this process, and it determines the acceptance degree of the public towards recycled water reuse. Under the background of the big data, the Hadoop platform was used to collect and save data about the public’s cognition towards recycled water in one city and the BP neural network algorithm was used to construct an evaluation model that could affect the public’s cognition level. The public’s risk perception, subjective norm, and perceived behavioral control regarding recycled water reuse were selected as key factors. Based on a multivariate clustering algorithm, MATLAB software was used to make real testing on massive effective data and assumption models, so as to analyze the proportion of three evaluation factors and understand the simulation parameter scope of the cognition degree of different groups of citizens. Lastly, several suggestions were proposed to improve the public’s cognition on recycled water reuse based on the big data in terms of policy mechanism.http://dx.doi.org/10.1155/2018/1876861
spellingShingle Hanliang Fu
Zhijian Liu
Mengmeng Wang
Zelin Wang
Big Data Digging of the Public’s Cognition about Recycled Water Reuse Based on the BP Neural Network
Complexity
title Big Data Digging of the Public’s Cognition about Recycled Water Reuse Based on the BP Neural Network
title_full Big Data Digging of the Public’s Cognition about Recycled Water Reuse Based on the BP Neural Network
title_fullStr Big Data Digging of the Public’s Cognition about Recycled Water Reuse Based on the BP Neural Network
title_full_unstemmed Big Data Digging of the Public’s Cognition about Recycled Water Reuse Based on the BP Neural Network
title_short Big Data Digging of the Public’s Cognition about Recycled Water Reuse Based on the BP Neural Network
title_sort big data digging of the public s cognition about recycled water reuse based on the bp neural network
url http://dx.doi.org/10.1155/2018/1876861
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