The digital transformation of tourism: a study of tourist behaviour and preferences in the age of technology in Bangladesh
The rapid development of technology has profoundly altered tourist behaviour and trends, yet there is a notable gap in understanding how these changes affect tourists in Bangladesh. Existing research focuses on developed markets, overlooking Bangladesh’s unique sociocultural and economic factors. Co...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-09-01
|
| Series: | Research in Hospitality Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/22243534.2024.2419366 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1825206470215467008 |
|---|---|
| author | Md Istiaq Mohhamad Shuvo Md Jamsedul Islam |
| author_facet | Md Istiaq Mohhamad Shuvo Md Jamsedul Islam |
| author_sort | Md Istiaq Mohhamad Shuvo |
| collection | DOAJ |
| description | The rapid development of technology has profoundly altered tourist behaviour and trends, yet there is a notable gap in understanding how these changes affect tourists in Bangladesh. Existing research focuses on developed markets, overlooking Bangladesh’s unique sociocultural and economic factors. Consequently, there is limited knowledge about how Bangladeshi tourists interact with digital platforms. This study explores the digital transformation of tourism in Bangladesh, identifying significant links between technology acceptance, social media usage and travel experiences. Results show a strong connection between the use of travel technology and reliance on social media for decisions, with comfort in technology correlating with satisfaction in personalised travel platforms. Social media facilitates trip planning and booking, with tourists showing increased trust in online tools. The study underscores the transformative potential of digital technology in reshaping the travel landscape, urging industry players to innovate to meet evolving consumer expectations through quantitative analysis by using structural equation modelling (SEM) to examine the relationships among the variables. Further research is essential to provide insights for policymakers and industry stakeholders in Bangladesh to understand how Bangladeshi tourists interact with digital platforms. |
| format | Article |
| id | doaj-art-3b78a742f6604db081f5b6f5066c2fd4 |
| institution | Kabale University |
| issn | 2224-3534 2415-5152 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Research in Hospitality Management |
| spelling | doaj-art-3b78a742f6604db081f5b6f5066c2fd42025-02-07T08:50:49ZengTaylor & Francis GroupResearch in Hospitality Management2224-35342415-51522024-09-0114323624410.1080/22243534.2024.2419366The digital transformation of tourism: a study of tourist behaviour and preferences in the age of technology in BangladeshMd Istiaq Mohhamad Shuvo0Md Jamsedul Islam1Department of Tourism and Hospitality Management, Noakhali Science and Technology University, Noakhali, BangladeshDepartment of Tourism and Hospitality Management, Noakhali Science and Technology University, Noakhali, BangladeshThe rapid development of technology has profoundly altered tourist behaviour and trends, yet there is a notable gap in understanding how these changes affect tourists in Bangladesh. Existing research focuses on developed markets, overlooking Bangladesh’s unique sociocultural and economic factors. Consequently, there is limited knowledge about how Bangladeshi tourists interact with digital platforms. This study explores the digital transformation of tourism in Bangladesh, identifying significant links between technology acceptance, social media usage and travel experiences. Results show a strong connection between the use of travel technology and reliance on social media for decisions, with comfort in technology correlating with satisfaction in personalised travel platforms. Social media facilitates trip planning and booking, with tourists showing increased trust in online tools. The study underscores the transformative potential of digital technology in reshaping the travel landscape, urging industry players to innovate to meet evolving consumer expectations through quantitative analysis by using structural equation modelling (SEM) to examine the relationships among the variables. Further research is essential to provide insights for policymakers and industry stakeholders in Bangladesh to understand how Bangladeshi tourists interact with digital platforms.https://www.tandfonline.com/doi/10.1080/22243534.2024.2419366digital marketingdigital tourism trendse-tourismonline bookingsocial media |
| spellingShingle | Md Istiaq Mohhamad Shuvo Md Jamsedul Islam The digital transformation of tourism: a study of tourist behaviour and preferences in the age of technology in Bangladesh Research in Hospitality Management digital marketing digital tourism trends e-tourism online booking social media |
| title | The digital transformation of tourism: a study of tourist behaviour and preferences in the age of technology in Bangladesh |
| title_full | The digital transformation of tourism: a study of tourist behaviour and preferences in the age of technology in Bangladesh |
| title_fullStr | The digital transformation of tourism: a study of tourist behaviour and preferences in the age of technology in Bangladesh |
| title_full_unstemmed | The digital transformation of tourism: a study of tourist behaviour and preferences in the age of technology in Bangladesh |
| title_short | The digital transformation of tourism: a study of tourist behaviour and preferences in the age of technology in Bangladesh |
| title_sort | digital transformation of tourism a study of tourist behaviour and preferences in the age of technology in bangladesh |
| topic | digital marketing digital tourism trends e-tourism online booking social media |
| url | https://www.tandfonline.com/doi/10.1080/22243534.2024.2419366 |
| work_keys_str_mv | AT mdistiaqmohhamadshuvo thedigitaltransformationoftourismastudyoftouristbehaviourandpreferencesintheageoftechnologyinbangladesh AT mdjamsedulislam thedigitaltransformationoftourismastudyoftouristbehaviourandpreferencesintheageoftechnologyinbangladesh AT mdistiaqmohhamadshuvo digitaltransformationoftourismastudyoftouristbehaviourandpreferencesintheageoftechnologyinbangladesh AT mdjamsedulislam digitaltransformationoftourismastudyoftouristbehaviourandpreferencesintheageoftechnologyinbangladesh |