Towards green hospitality: exploring the consumer perceived value of pro-environmental star-graded accommodation
Purpose – This paper explores the effect of pro-environmental measures and green behaviour of star-graded accommodation establishments on the consumer perceived value that domestic tourists associate with them. From our study’s perspective, value creation via green hospitality may promote more respo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-05-01
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| Series: | Journal of Humanities and Applied Social Sciences |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JHASS-07-2024-0123/full/pdf |
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