THE LABEL - AN ESSENTIAL TOOL FOR KEEPING THE CONSUMER INFORMED AND FOR PROMOTING PRODUCTS IN THE ECONOMIC AREA
The lifestyle and the technology evolution have significantly changed the consumers’ expectations and behaviors for the alimentary products. Paying more attention to health and welfare, consumers are looking for healthy products, which induces a special sensitivity to all information on the packagin...
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| Format: | Article |
| Language: | English |
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University of Pitesti
2016-05-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
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| Online Access: | http://economic.upit.ro/repec/pdf/2016_1_5.pdf |
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| _version_ | 1849416199256932352 |
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| author | Victoria-Mihaela BRINZEA Olimpia Elena Mihaela OANCEA |
| author_facet | Victoria-Mihaela BRINZEA Olimpia Elena Mihaela OANCEA |
| author_sort | Victoria-Mihaela BRINZEA |
| collection | DOAJ |
| description | The lifestyle and the technology evolution have significantly changed the consumers’ expectations and behaviors for the alimentary products. Paying more attention to health and welfare, consumers are looking for healthy products, which induces a special sensitivity to all information on the packaging and to the guarantees offered by the presence of official signs of quality. The quality of the product itself is undoubtedly the key to success, but before arriving there, the consumer must be convinced that the product should be bought from all the others that are available in the same category, moment at which the visual appearance of the product must fulfill his role. Deepening the analysis, we can say that although the shape, color, packaging originality are particularly important points, finally, the element that will really make the difference for consumers, today, is the label and the containing information. |
| format | Article |
| id | doaj-art-3b210fa799094830b2203eac9a9f136d |
| institution | Kabale University |
| issn | 1583-1809 2344-4908 |
| language | English |
| publishDate | 2016-05-01 |
| publisher | University of Pitesti |
| record_format | Article |
| series | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| spelling | doaj-art-3b210fa799094830b2203eac9a9f136d2025-08-20T03:33:15ZengUniversity of PitestiBuletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice1583-18092344-49082016-05-011514959THE LABEL - AN ESSENTIAL TOOL FOR KEEPING THE CONSUMER INFORMED AND FOR PROMOTING PRODUCTS IN THE ECONOMIC AREAVictoria-Mihaela BRINZEA0Olimpia Elena Mihaela OANCEA1Faculty of Economics, University of Pitesti, RomaniaFaculty of Economics, University of Pitesti, RomaniaThe lifestyle and the technology evolution have significantly changed the consumers’ expectations and behaviors for the alimentary products. Paying more attention to health and welfare, consumers are looking for healthy products, which induces a special sensitivity to all information on the packaging and to the guarantees offered by the presence of official signs of quality. The quality of the product itself is undoubtedly the key to success, but before arriving there, the consumer must be convinced that the product should be bought from all the others that are available in the same category, moment at which the visual appearance of the product must fulfill his role. Deepening the analysis, we can say that although the shape, color, packaging originality are particularly important points, finally, the element that will really make the difference for consumers, today, is the label and the containing information.http://economic.upit.ro/repec/pdf/2016_1_5.pdflabelbrandingadvertisingnutrition informationdesign |
| spellingShingle | Victoria-Mihaela BRINZEA Olimpia Elena Mihaela OANCEA THE LABEL - AN ESSENTIAL TOOL FOR KEEPING THE CONSUMER INFORMED AND FOR PROMOTING PRODUCTS IN THE ECONOMIC AREA Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice label branding advertising nutrition information design |
| title | THE LABEL - AN ESSENTIAL TOOL FOR KEEPING THE CONSUMER INFORMED AND FOR PROMOTING PRODUCTS IN THE ECONOMIC AREA |
| title_full | THE LABEL - AN ESSENTIAL TOOL FOR KEEPING THE CONSUMER INFORMED AND FOR PROMOTING PRODUCTS IN THE ECONOMIC AREA |
| title_fullStr | THE LABEL - AN ESSENTIAL TOOL FOR KEEPING THE CONSUMER INFORMED AND FOR PROMOTING PRODUCTS IN THE ECONOMIC AREA |
| title_full_unstemmed | THE LABEL - AN ESSENTIAL TOOL FOR KEEPING THE CONSUMER INFORMED AND FOR PROMOTING PRODUCTS IN THE ECONOMIC AREA |
| title_short | THE LABEL - AN ESSENTIAL TOOL FOR KEEPING THE CONSUMER INFORMED AND FOR PROMOTING PRODUCTS IN THE ECONOMIC AREA |
| title_sort | label an essential tool for keeping the consumer informed and for promoting products in the economic area |
| topic | label branding advertising nutrition information design |
| url | http://economic.upit.ro/repec/pdf/2016_1_5.pdf |
| work_keys_str_mv | AT victoriamihaelabrinzea thelabelanessentialtoolforkeepingtheconsumerinformedandforpromotingproductsintheeconomicarea AT olimpiaelenamihaelaoancea thelabelanessentialtoolforkeepingtheconsumerinformedandforpromotingproductsintheeconomicarea AT victoriamihaelabrinzea labelanessentialtoolforkeepingtheconsumerinformedandforpromotingproductsintheeconomicarea AT olimpiaelenamihaelaoancea labelanessentialtoolforkeepingtheconsumerinformedandforpromotingproductsintheeconomicarea |