Within-domain and across-domain compensation: a systematic review, integrative framework and future research agenda

Abstract Different from previous studies on the motives of compensatory consumption, this review focuses on the strategies of compensatory consumption. This literature review aims to introduce two main strategies for compensatory consumption, within-domain and across-domain compensation. Within-doma...

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Main Authors: Rui Wang, Chao Tian
Format: Article
Language:English
Published: BMC 2025-01-01
Series:BMC Psychology
Subjects:
Online Access:https://doi.org/10.1186/s40359-024-02277-5
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author Rui Wang
Chao Tian
author_facet Rui Wang
Chao Tian
author_sort Rui Wang
collection DOAJ
description Abstract Different from previous studies on the motives of compensatory consumption, this review focuses on the strategies of compensatory consumption. This literature review aims to introduce two main strategies for compensatory consumption, within-domain and across-domain compensation. Within-domain compensation is a consumption strategy to repair a self-discrepancy in a specific domain, while across-domain compensation refers to a consumption strategy that consumers restore their global self-worth by affirming themselves in other important domains yet unrelated to the self-discrepancies. Based on the SPAR-4-SLR protocol to assemble, arrange and assess literature published from 2008 to 2023 Q1, we chose 65 articles to review. In order to gain a deeper understanding of within-domain and across-domain compensation, we systematically review the existing literature in the field and propose a framework based on the ADO models. Lastly, we discuss the various research directions for within-domain and across-domain compensation from the viewpoint of theory, context, characteristics, and methodology according to the TCCM framework. Researchers, marketers, and advertisers can learn about the latest research related to compensatory consumption strategies in this article.
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institution Kabale University
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publishDate 2025-01-01
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spelling doaj-art-3b1c17d3a8e74b34b7ee6276542dae7a2025-01-19T12:43:40ZengBMCBMC Psychology2050-72832025-01-0113112710.1186/s40359-024-02277-5Within-domain and across-domain compensation: a systematic review, integrative framework and future research agendaRui Wang0Chao Tian1School of Management, Jinan UniversitySchool of Management, Jinan UniversityAbstract Different from previous studies on the motives of compensatory consumption, this review focuses on the strategies of compensatory consumption. This literature review aims to introduce two main strategies for compensatory consumption, within-domain and across-domain compensation. Within-domain compensation is a consumption strategy to repair a self-discrepancy in a specific domain, while across-domain compensation refers to a consumption strategy that consumers restore their global self-worth by affirming themselves in other important domains yet unrelated to the self-discrepancies. Based on the SPAR-4-SLR protocol to assemble, arrange and assess literature published from 2008 to 2023 Q1, we chose 65 articles to review. In order to gain a deeper understanding of within-domain and across-domain compensation, we systematically review the existing literature in the field and propose a framework based on the ADO models. Lastly, we discuss the various research directions for within-domain and across-domain compensation from the viewpoint of theory, context, characteristics, and methodology according to the TCCM framework. Researchers, marketers, and advertisers can learn about the latest research related to compensatory consumption strategies in this article.https://doi.org/10.1186/s40359-024-02277-5Compensatory consumption strategiesSelf-discrepancyWithin-domain compensationAcross-domain compensationSystematic literature review
spellingShingle Rui Wang
Chao Tian
Within-domain and across-domain compensation: a systematic review, integrative framework and future research agenda
BMC Psychology
Compensatory consumption strategies
Self-discrepancy
Within-domain compensation
Across-domain compensation
Systematic literature review
title Within-domain and across-domain compensation: a systematic review, integrative framework and future research agenda
title_full Within-domain and across-domain compensation: a systematic review, integrative framework and future research agenda
title_fullStr Within-domain and across-domain compensation: a systematic review, integrative framework and future research agenda
title_full_unstemmed Within-domain and across-domain compensation: a systematic review, integrative framework and future research agenda
title_short Within-domain and across-domain compensation: a systematic review, integrative framework and future research agenda
title_sort within domain and across domain compensation a systematic review integrative framework and future research agenda
topic Compensatory consumption strategies
Self-discrepancy
Within-domain compensation
Across-domain compensation
Systematic literature review
url https://doi.org/10.1186/s40359-024-02277-5
work_keys_str_mv AT ruiwang withindomainandacrossdomaincompensationasystematicreviewintegrativeframeworkandfutureresearchagenda
AT chaotian withindomainandacrossdomaincompensationasystematicreviewintegrativeframeworkandfutureresearchagenda