The portrayal of sex rôles in South African television advertisements
The study comprised an analysis of the portrayal of sex rôles in South African television advertisements against the background of findings from similar studies in other societies. General results of these studies indicated a somewhat stereotyped and partly inferior social portrayal of women in adv...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2165 |
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