Identification of Factors Affecting the Selection of Women's Gyms
Purpose: Gymnasiums need to identify and strengthen the factors influencing customer attraction to grow and survive. Examining and recognizing the factors that lead to attracting people to such places is important in sports management. The purpose of this study was to identify and classify the facto...
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| Format: | Article |
| Language: | English |
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University of Mohaghegh Ardabili
2021-06-01
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| Series: | Research in Sport Management and Marketing |
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| Online Access: | https://rsmm.uma.ac.ir/article_1272_5cf58b441a6cfb0684458f864270d82b.pdf |
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| author | Abbas Naghizadeh-Baghi Masoud Imanzadeh Mitra Lalfam Farzad Nobakht Sareban Majid Javid |
| author_facet | Abbas Naghizadeh-Baghi Masoud Imanzadeh Mitra Lalfam Farzad Nobakht Sareban Majid Javid |
| author_sort | Abbas Naghizadeh-Baghi |
| collection | DOAJ |
| description | Purpose: Gymnasiums need to identify and strengthen the factors influencing customer attraction to grow and survive. Examining and recognizing the factors that lead to attracting people to such places is important in sports management. The purpose of this study was to identify and classify the factors affecting the selection of women's gymnasium using factor analysis method.Methods: The research method is applied and the main strategy of the research is a mixed-method and it was implemented in the field. The statistical population of the study includes all customers of Ardabil women's gyms. Using the Cochran's formula, the sample size was 384 people and the random sampling method was used to select the sample units. The measuring tools included interviews and questionnaires. Participants were selected using purposeful sampling for the interview and theoretical saturation was reached when the number of participants reached 12. Open coding was performed using MAXQDA12 software and a research questionnaire was developed using 44 codes. The data were analyzed by SPSS26 software using Exploratory Factor Analysis test.Results: The results showed that 44 final characteristics affecting the selection of the gym were factorized into 8 factors by factor analysis and these factors explain 67% of the total variance.Conclusion: Factors influencing the selection of women's gymnasiums in order of priority include Physical Evidence, process, Place, price, product, People, Promotion and Privacy. |
| format | Article |
| id | doaj-art-3b06420693cf43d98ab9459bf184d5eb |
| institution | DOAJ |
| issn | 2783-2392 2783-1671 |
| language | English |
| publishDate | 2021-06-01 |
| publisher | University of Mohaghegh Ardabili |
| record_format | Article |
| series | Research in Sport Management and Marketing |
| spelling | doaj-art-3b06420693cf43d98ab9459bf184d5eb2025-08-20T03:00:01ZengUniversity of Mohaghegh ArdabiliResearch in Sport Management and Marketing2783-23922783-16712021-06-012211310.22098/rsmm.2021.12721272Identification of Factors Affecting the Selection of Women's GymsAbbas Naghizadeh-Baghi0Masoud Imanzadeh1Mitra Lalfam2Farzad Nobakht Sareban3Majid Javid4Associate Professor of Sport Management, University of Mohaghegh Ardabili, Ardabil, IranAssistant Professor of Sport Management, Islamic Azad University Ardabil Branch, Ardabil, IranMA of Sport Management, Islamic Azad University Ardabil Branch, Ardabil, IranAssociate Professor of Sports Management, University of Mohaghegh Ardabili, Ardabil, IranPh.D. of Sport Management, University of Tehran, Tehran, IranPurpose: Gymnasiums need to identify and strengthen the factors influencing customer attraction to grow and survive. Examining and recognizing the factors that lead to attracting people to such places is important in sports management. The purpose of this study was to identify and classify the factors affecting the selection of women's gymnasium using factor analysis method.Methods: The research method is applied and the main strategy of the research is a mixed-method and it was implemented in the field. The statistical population of the study includes all customers of Ardabil women's gyms. Using the Cochran's formula, the sample size was 384 people and the random sampling method was used to select the sample units. The measuring tools included interviews and questionnaires. Participants were selected using purposeful sampling for the interview and theoretical saturation was reached when the number of participants reached 12. Open coding was performed using MAXQDA12 software and a research questionnaire was developed using 44 codes. The data were analyzed by SPSS26 software using Exploratory Factor Analysis test.Results: The results showed that 44 final characteristics affecting the selection of the gym were factorized into 8 factors by factor analysis and these factors explain 67% of the total variance.Conclusion: Factors influencing the selection of women's gymnasiums in order of priority include Physical Evidence, process, Place, price, product, People, Promotion and Privacy.https://rsmm.uma.ac.ir/article_1272_5cf58b441a6cfb0684458f864270d82b.pdffactor analysisgymselectionwomenardabil |
| spellingShingle | Abbas Naghizadeh-Baghi Masoud Imanzadeh Mitra Lalfam Farzad Nobakht Sareban Majid Javid Identification of Factors Affecting the Selection of Women's Gyms Research in Sport Management and Marketing factor analysis gym selection women ardabil |
| title | Identification of Factors Affecting the Selection of Women's Gyms |
| title_full | Identification of Factors Affecting the Selection of Women's Gyms |
| title_fullStr | Identification of Factors Affecting the Selection of Women's Gyms |
| title_full_unstemmed | Identification of Factors Affecting the Selection of Women's Gyms |
| title_short | Identification of Factors Affecting the Selection of Women's Gyms |
| title_sort | identification of factors affecting the selection of women s gyms |
| topic | factor analysis gym selection women ardabil |
| url | https://rsmm.uma.ac.ir/article_1272_5cf58b441a6cfb0684458f864270d82b.pdf |
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