Mitigating Risk of Failure by Expanding Family Entrepreneurship and Learning from International Franchising Experiences of Johnny Rockets: A Case Study in Pakistan
It is generally believed worldwide and backed by research too that startups face a high risk of failure and eight to nine out of ten ideas may not work (Hisrich, Peters, & Shepherd, 2009). However, many experts claim that the situation can turn vice versa for family entrepreneurship (or creativ...
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| Format: | Article |
| Language: | English |
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Institute of Business Management
2018-06-01
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| Series: | International Journal of Experiential Learning & Case Studies |
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| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/338 |
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| author | Jawaid Ahmed Qureshi Muhammad Shahid Qureshi Muhammad Asif Qureshi |
| author_facet | Jawaid Ahmed Qureshi Muhammad Shahid Qureshi Muhammad Asif Qureshi |
| author_sort | Jawaid Ahmed Qureshi |
| collection | DOAJ |
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It is generally believed worldwide and backed by research too that startups face a high risk of failure and eight to nine out of ten ideas may not work (Hisrich, Peters, & Shepherd, 2009). However, many experts claim that the situation can turn vice versa for family entrepreneurship (or creative family businesses) and franchise ventures (Francorp, 2016). This exploratory probe aims to discover these two phenomena for Johnny Rockets (JR) Pakistan, which is an international franchise of fast food chain of restaurants, and simultaneously it is a family business extension. Literature is reviewed from four perspectives: family entrepreneurship and business, franchise business, internationalization of companies, and fast food restaurant industry in Pakistan. Primary data is garnered from three sources: in-depth interviews from middle to top management of Johnny Rockets, owners of the franchises, and from its consumers in accordance with phenomenology method and purposive sampling to analyze their lived experiences with JR and its direct rivals. The data analytic techniques comprise thematic analysis and constant comparison. The findings unveil that in the wake of tolerating several difficulties, now Johnny Rockets seems to be on the right path of sustainable growth. The study underpins the notions that family entrepreneurship and franchise ventures enjoy a high probability of success, but it requires an organizational culture of the congenial work environment, and propensity to create a customer-centric modern learning organization, ready to accept trials and errors and continuously innovating its processes and systems.
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| format | Article |
| id | doaj-art-3afab1fdc8494092b3cc2b89ca3606f5 |
| institution | Kabale University |
| issn | 2520-4475 2521-9359 |
| language | English |
| publishDate | 2018-06-01 |
| publisher | Institute of Business Management |
| record_format | Article |
| series | International Journal of Experiential Learning & Case Studies |
| spelling | doaj-art-3afab1fdc8494092b3cc2b89ca3606f52025-08-20T03:41:42ZengInstitute of Business ManagementInternational Journal of Experiential Learning & Case Studies2520-44752521-93592018-06-0131Mitigating Risk of Failure by Expanding Family Entrepreneurship and Learning from International Franchising Experiences of Johnny Rockets: A Case Study in PakistanJawaid Ahmed QureshiMuhammad Shahid Qureshi Muhammad Asif Qureshi It is generally believed worldwide and backed by research too that startups face a high risk of failure and eight to nine out of ten ideas may not work (Hisrich, Peters, & Shepherd, 2009). However, many experts claim that the situation can turn vice versa for family entrepreneurship (or creative family businesses) and franchise ventures (Francorp, 2016). This exploratory probe aims to discover these two phenomena for Johnny Rockets (JR) Pakistan, which is an international franchise of fast food chain of restaurants, and simultaneously it is a family business extension. Literature is reviewed from four perspectives: family entrepreneurship and business, franchise business, internationalization of companies, and fast food restaurant industry in Pakistan. Primary data is garnered from three sources: in-depth interviews from middle to top management of Johnny Rockets, owners of the franchises, and from its consumers in accordance with phenomenology method and purposive sampling to analyze their lived experiences with JR and its direct rivals. The data analytic techniques comprise thematic analysis and constant comparison. The findings unveil that in the wake of tolerating several difficulties, now Johnny Rockets seems to be on the right path of sustainable growth. The study underpins the notions that family entrepreneurship and franchise ventures enjoy a high probability of success, but it requires an organizational culture of the congenial work environment, and propensity to create a customer-centric modern learning organization, ready to accept trials and errors and continuously innovating its processes and systems. https://journals.iobm.edu.pk/index.php/ijelcs/article/view/338Risk of failure of startupsfamily entrepreneurship and businessinternational franchise businessJohnny Rockets Pakistan |
| spellingShingle | Jawaid Ahmed Qureshi Muhammad Shahid Qureshi Muhammad Asif Qureshi Mitigating Risk of Failure by Expanding Family Entrepreneurship and Learning from International Franchising Experiences of Johnny Rockets: A Case Study in Pakistan International Journal of Experiential Learning & Case Studies Risk of failure of startups family entrepreneurship and business international franchise business Johnny Rockets Pakistan |
| title | Mitigating Risk of Failure by Expanding Family Entrepreneurship and Learning from International Franchising Experiences of Johnny Rockets: A Case Study in Pakistan |
| title_full | Mitigating Risk of Failure by Expanding Family Entrepreneurship and Learning from International Franchising Experiences of Johnny Rockets: A Case Study in Pakistan |
| title_fullStr | Mitigating Risk of Failure by Expanding Family Entrepreneurship and Learning from International Franchising Experiences of Johnny Rockets: A Case Study in Pakistan |
| title_full_unstemmed | Mitigating Risk of Failure by Expanding Family Entrepreneurship and Learning from International Franchising Experiences of Johnny Rockets: A Case Study in Pakistan |
| title_short | Mitigating Risk of Failure by Expanding Family Entrepreneurship and Learning from International Franchising Experiences of Johnny Rockets: A Case Study in Pakistan |
| title_sort | mitigating risk of failure by expanding family entrepreneurship and learning from international franchising experiences of johnny rockets a case study in pakistan |
| topic | Risk of failure of startups family entrepreneurship and business international franchise business Johnny Rockets Pakistan |
| url | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/338 |
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