Sex differences and cultural diversity in perceptions toward eSports between American and Chinese university students

Market demand for video gamers and the popularity of electronic sports (eSports) competitions have become central to collegiate students’ activities, including tournaments, professional teams, and academic programs. This study aimed to identify the factors affecting American and Chinese college stud...

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Main Authors: Xianhua Luo, Li Chen
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2024.2399932
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author Xianhua Luo
Li Chen
author_facet Xianhua Luo
Li Chen
author_sort Xianhua Luo
collection DOAJ
description Market demand for video gamers and the popularity of electronic sports (eSports) competitions have become central to collegiate students’ activities, including tournaments, professional teams, and academic programs. This study aimed to identify the factors affecting American and Chinese college students’ perceptions of eSports, focusing on sex or cultural differences. A pre-validated and reliability-tested questionnaire—the Profile of Esports Perception—was used to collect data from 679 participants regarding attraction, economics, recognition, socialization, and technicity. A 2 × 2 factorial multivariate analysis of variance and separate analyses of variance were performed to examine data interactions and simple main effects. The results indicated a significant interaction effect between nation and sex and the five noted perceptual factors. American students scored lower than Chinese students on economics, recognition, socialization, and technicity. Female participants scored lower than male participants on all perceptual factors. Sex differences and cultural diversity present challenges for eSports game developers and policymakers in the US and China. Future research should explore the motivations of eSports gamers.
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spelling doaj-art-3af9caa6d6ee458ea85bac81ee8473372025-08-20T04:03:20ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2024.2399932Sex differences and cultural diversity in perceptions toward eSports between American and Chinese university studentsXianhua Luo0Li Chen1College of Business, Delaware State University, Delaware, USACollege of Business, Delaware State University, Delaware, USAMarket demand for video gamers and the popularity of electronic sports (eSports) competitions have become central to collegiate students’ activities, including tournaments, professional teams, and academic programs. This study aimed to identify the factors affecting American and Chinese college students’ perceptions of eSports, focusing on sex or cultural differences. A pre-validated and reliability-tested questionnaire—the Profile of Esports Perception—was used to collect data from 679 participants regarding attraction, economics, recognition, socialization, and technicity. A 2 × 2 factorial multivariate analysis of variance and separate analyses of variance were performed to examine data interactions and simple main effects. The results indicated a significant interaction effect between nation and sex and the five noted perceptual factors. American students scored lower than Chinese students on economics, recognition, socialization, and technicity. Female participants scored lower than male participants on all perceptual factors. Sex differences and cultural diversity present challenges for eSports game developers and policymakers in the US and China. Future research should explore the motivations of eSports gamers.https://www.tandfonline.com/doi/10.1080/23311886.2024.2399932PerceptioneSportssex differencescultural diversityChinese university studentsAmerican university students
spellingShingle Xianhua Luo
Li Chen
Sex differences and cultural diversity in perceptions toward eSports between American and Chinese university students
Cogent Social Sciences
Perception
eSports
sex differences
cultural diversity
Chinese university students
American university students
title Sex differences and cultural diversity in perceptions toward eSports between American and Chinese university students
title_full Sex differences and cultural diversity in perceptions toward eSports between American and Chinese university students
title_fullStr Sex differences and cultural diversity in perceptions toward eSports between American and Chinese university students
title_full_unstemmed Sex differences and cultural diversity in perceptions toward eSports between American and Chinese university students
title_short Sex differences and cultural diversity in perceptions toward eSports between American and Chinese university students
title_sort sex differences and cultural diversity in perceptions toward esports between american and chinese university students
topic Perception
eSports
sex differences
cultural diversity
Chinese university students
American university students
url https://www.tandfonline.com/doi/10.1080/23311886.2024.2399932
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