Understanding users’ effective use of generative conversational AI from a media naturalness perspective: a hybrid structural equation modeling-artificial neural network (SEM-ANN) approach

Understanding users’ effective use of generative conversational AI from a media naturalness perspective: a hybrid structural equation modeling-artificial neural network (SEM-ANN) approach

Although generative conversational artificial intelligence (AI) can answer questions well and hold conversations as a person, the semantic ambiguity inherent in text-based communication poses challenges to effective use. Effective use reflects the users’ utilization of generative conversational AI t...

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Bibliographic Details
Main Authors: Kun Wang, Yaobin Lu, Zhao Pan
Format: Article
Language:English
Published: KeAi Communications Co. Ltd. 2025-06-01
Series:Data Science and Management
Subjects:
Generative conversational AI
Content naturalness
Style naturalness
Effective use
SEM-ANN method
Online Access:http://www.sciencedirect.com/science/article/pii/S266676492400047X
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