From national to local: A geodemographic segmentation model for market targeting in Vietnam's major cities
Spatial analysis, particularly through geodemographic segmentation, has emerged as a critical determinant for enterprise strategic decision-making in market entry, exploitation, and expansion. This study contributes to the under-explored field of geodemographic segmentation in Vietnam by developing...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825001327 |
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