Wine and Gastronomic Tourism in the Drama Region

Drama is a wine region in northern Greece with a local economy based on agricultural production. Despite its historical and geographical setting, the wine tourism industry is not very well developed in the wine-growing region of Drama. Although the sustainability of territorial development is often...

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Main Authors: Aikaterini Karampatea, Spyridon Mamalis, Elisavet Bouloumpasi, Adriana Skendi, Irene (Eirini) Kamenidou
Format: Article
Language:English
Published: MDPI AG 2024-07-01
Series:Tourism and Hospitality
Subjects:
Online Access:https://www.mdpi.com/2673-5768/5/3/37
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author Aikaterini Karampatea
Spyridon Mamalis
Elisavet Bouloumpasi
Adriana Skendi
Irene (Eirini) Kamenidou
author_facet Aikaterini Karampatea
Spyridon Mamalis
Elisavet Bouloumpasi
Adriana Skendi
Irene (Eirini) Kamenidou
author_sort Aikaterini Karampatea
collection DOAJ
description Drama is a wine region in northern Greece with a local economy based on agricultural production. Despite its historical and geographical setting, the wine tourism industry is not very well developed in the wine-growing region of Drama. Although the sustainability of territorial development is often linked to local food and wine heritage, it seems that the implicated parties are not totally convinced. For this qualitative case study, we first conducted interviews with the management of the local wineries to determine the reason behind the low number of wine tourists in the area. Then, a workshop was organized, and all relevant parties were invited to increase awareness through education while also attempting to find mutually agreeable solutions through working group table discussions and the presentation of findings. Taking advantage of and preserving the cultural heritage through the cooperation of the related regional businesses, regional/central authorities, and non-governmental organizations (NGOs) was concluded to be an important tool for organizing new initiatives that will boost wine tourism.
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series Tourism and Hospitality
spelling doaj-art-3a3b4f3d7dcf41c9ad8ffbd68f48048e2025-08-20T01:55:53ZengMDPI AGTourism and Hospitality2673-57682024-07-015362563810.3390/tourhosp5030037Wine and Gastronomic Tourism in the Drama RegionAikaterini Karampatea0Spyridon Mamalis1Elisavet Bouloumpasi2Adriana Skendi3Irene (Eirini) Kamenidou4Department of Agricultural Biotechnology and Enology, Democritus University of Thrace, 66100 Drama, GreeceDepartment of Management Science and Technology, Democritus University of Thrace, 65404 Kavala, GreeceDepartment of Agricultural Biotechnology and Enology, Democritus University of Thrace, 66100 Drama, GreeceDepartment of Agricultural Biotechnology and Enology, Democritus University of Thrace, 66100 Drama, GreeceDepartment of Management Science and Technology, Democritus University of Thrace, 65404 Kavala, GreeceDrama is a wine region in northern Greece with a local economy based on agricultural production. Despite its historical and geographical setting, the wine tourism industry is not very well developed in the wine-growing region of Drama. Although the sustainability of territorial development is often linked to local food and wine heritage, it seems that the implicated parties are not totally convinced. For this qualitative case study, we first conducted interviews with the management of the local wineries to determine the reason behind the low number of wine tourists in the area. Then, a workshop was organized, and all relevant parties were invited to increase awareness through education while also attempting to find mutually agreeable solutions through working group table discussions and the presentation of findings. Taking advantage of and preserving the cultural heritage through the cooperation of the related regional businesses, regional/central authorities, and non-governmental organizations (NGOs) was concluded to be an important tool for organizing new initiatives that will boost wine tourism.https://www.mdpi.com/2673-5768/5/3/37food quality schemeswine tourismgastronomic tourismPGI Dramatraditional specialty guaranteedwine workshop
spellingShingle Aikaterini Karampatea
Spyridon Mamalis
Elisavet Bouloumpasi
Adriana Skendi
Irene (Eirini) Kamenidou
Wine and Gastronomic Tourism in the Drama Region
Tourism and Hospitality
food quality schemes
wine tourism
gastronomic tourism
PGI Drama
traditional specialty guaranteed
wine workshop
title Wine and Gastronomic Tourism in the Drama Region
title_full Wine and Gastronomic Tourism in the Drama Region
title_fullStr Wine and Gastronomic Tourism in the Drama Region
title_full_unstemmed Wine and Gastronomic Tourism in the Drama Region
title_short Wine and Gastronomic Tourism in the Drama Region
title_sort wine and gastronomic tourism in the drama region
topic food quality schemes
wine tourism
gastronomic tourism
PGI Drama
traditional specialty guaranteed
wine workshop
url https://www.mdpi.com/2673-5768/5/3/37
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