Examining the Mediating Effect of Destination Image Between Sensory Impression and Behavioral Intention: Empirical Evidence From China World Natural Heritage Sites
Destination image and sensory impression are crucial to examine the tourist experience and behavioral intention. However, substantial knowledge gaps exist regarding how sensory impressions affect destination images and their mediating role in behavioral intentions. Furthermore, World Natural Heritag...
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| Main Authors: | Qiwen Zheng, Suraiyati Rahman |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251341404 |
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