A Comparative Study of Honda and Toyota Brands in Hybrid Vehicle Sustainability Using the Competitive Profile Matrix (CPM) Framework
Global climate change and pollution have become critical global issues, necessitating the search for sustainable solutions in various sectors, especially transportation. Sustainable transportation is smart and environmentally friendly vehicles. One example is the HEV or Hybrid Electric Vehicle, a ve...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
|
| Series: | EPJ Web of Conferences |
| Online Access: | https://www.epj-conferences.org/articles/epjconf/pdf/2025/13/epjconf_icetsf2025_01037.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849422797991837696 |
|---|---|
| author | Putri Karina Aginta Nasukha Kartika Syukla Febriyanti Maria Yosefa Rasyid Sofiani |
| author_facet | Putri Karina Aginta Nasukha Kartika Syukla Febriyanti Maria Yosefa Rasyid Sofiani |
| author_sort | Putri Karina Aginta |
| collection | DOAJ |
| description | Global climate change and pollution have become critical global issues, necessitating the search for sustainable solutions in various sectors, especially transportation. Sustainable transportation is smart and environmentally friendly vehicles. One example is the HEV or Hybrid Electric Vehicle, a vehicle that uses two types of power sources. This research aims to see and understand the main factors that influence consumers in making decisions to buy HEV cars, especially in the Toyota and Honda brands. This study employs a quantitative approach using surveys as the primary data collection method with targeted number of respondents is 30 per brand (total 60) to ensure data represents the target population and allows relevant statistical analysis. The findings reveal that Toyota holds a slight competitive advantage, particularly in safety perception, internal capabilities related to technology, and responsiveness to government policy and innovation. Meanwhile, Honda competes closely, excelling in cost efficiency, particularly in maintenance and affordability. The use of empirically derived weights highlights a shift in consumer priorities, with operational and maintenance costs outweighing resale value in vehicle choice decisions. While Toyota maintains a slight edge, both brands’ future differentiation will increasingly depend on their ability to respond to cost concerns, regulatory developments, and innovation cycles. |
| format | Article |
| id | doaj-art-3a18fdbedde247ac9b91aaf36fb9c2a6 |
| institution | Kabale University |
| issn | 2100-014X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | EPJ Web of Conferences |
| spelling | doaj-art-3a18fdbedde247ac9b91aaf36fb9c2a62025-08-20T03:30:56ZengEDP SciencesEPJ Web of Conferences2100-014X2025-01-013280103710.1051/epjconf/202532801037epjconf_icetsf2025_01037A Comparative Study of Honda and Toyota Brands in Hybrid Vehicle Sustainability Using the Competitive Profile Matrix (CPM) FrameworkPutri Karina Aginta0Nasukha Kartika Syukla1Febriyanti Maria Yosefa2Rasyid Sofiani3Department of Industrial Engineering, Faculty of Engineering, Universitas IndonesiaDepartment of Industrial Engineering, Faculty of Engineering, Universitas IndonesiaDepartment of Industrial Engineering, Faculty of Engineering, Universitas IndonesiaDepartment of Industrial Engineering, Faculty of Engineering, Universitas IndonesiaGlobal climate change and pollution have become critical global issues, necessitating the search for sustainable solutions in various sectors, especially transportation. Sustainable transportation is smart and environmentally friendly vehicles. One example is the HEV or Hybrid Electric Vehicle, a vehicle that uses two types of power sources. This research aims to see and understand the main factors that influence consumers in making decisions to buy HEV cars, especially in the Toyota and Honda brands. This study employs a quantitative approach using surveys as the primary data collection method with targeted number of respondents is 30 per brand (total 60) to ensure data represents the target population and allows relevant statistical analysis. The findings reveal that Toyota holds a slight competitive advantage, particularly in safety perception, internal capabilities related to technology, and responsiveness to government policy and innovation. Meanwhile, Honda competes closely, excelling in cost efficiency, particularly in maintenance and affordability. The use of empirically derived weights highlights a shift in consumer priorities, with operational and maintenance costs outweighing resale value in vehicle choice decisions. While Toyota maintains a slight edge, both brands’ future differentiation will increasingly depend on their ability to respond to cost concerns, regulatory developments, and innovation cycles.https://www.epj-conferences.org/articles/epjconf/pdf/2025/13/epjconf_icetsf2025_01037.pdf |
| spellingShingle | Putri Karina Aginta Nasukha Kartika Syukla Febriyanti Maria Yosefa Rasyid Sofiani A Comparative Study of Honda and Toyota Brands in Hybrid Vehicle Sustainability Using the Competitive Profile Matrix (CPM) Framework EPJ Web of Conferences |
| title | A Comparative Study of Honda and Toyota Brands in Hybrid Vehicle Sustainability Using the Competitive Profile Matrix (CPM) Framework |
| title_full | A Comparative Study of Honda and Toyota Brands in Hybrid Vehicle Sustainability Using the Competitive Profile Matrix (CPM) Framework |
| title_fullStr | A Comparative Study of Honda and Toyota Brands in Hybrid Vehicle Sustainability Using the Competitive Profile Matrix (CPM) Framework |
| title_full_unstemmed | A Comparative Study of Honda and Toyota Brands in Hybrid Vehicle Sustainability Using the Competitive Profile Matrix (CPM) Framework |
| title_short | A Comparative Study of Honda and Toyota Brands in Hybrid Vehicle Sustainability Using the Competitive Profile Matrix (CPM) Framework |
| title_sort | comparative study of honda and toyota brands in hybrid vehicle sustainability using the competitive profile matrix cpm framework |
| url | https://www.epj-conferences.org/articles/epjconf/pdf/2025/13/epjconf_icetsf2025_01037.pdf |
| work_keys_str_mv | AT putrikarinaaginta acomparativestudyofhondaandtoyotabrandsinhybridvehiclesustainabilityusingthecompetitiveprofilematrixcpmframework AT nasukhakartikasyukla acomparativestudyofhondaandtoyotabrandsinhybridvehiclesustainabilityusingthecompetitiveprofilematrixcpmframework AT febriyantimariayosefa acomparativestudyofhondaandtoyotabrandsinhybridvehiclesustainabilityusingthecompetitiveprofilematrixcpmframework AT rasyidsofiani acomparativestudyofhondaandtoyotabrandsinhybridvehiclesustainabilityusingthecompetitiveprofilematrixcpmframework AT putrikarinaaginta comparativestudyofhondaandtoyotabrandsinhybridvehiclesustainabilityusingthecompetitiveprofilematrixcpmframework AT nasukhakartikasyukla comparativestudyofhondaandtoyotabrandsinhybridvehiclesustainabilityusingthecompetitiveprofilematrixcpmframework AT febriyantimariayosefa comparativestudyofhondaandtoyotabrandsinhybridvehiclesustainabilityusingthecompetitiveprofilematrixcpmframework AT rasyidsofiani comparativestudyofhondaandtoyotabrandsinhybridvehiclesustainabilityusingthecompetitiveprofilematrixcpmframework |