Research on How External Environment Influences Digitalization of Cultural Enterprises

Digitalization is critical to the growth of cultural industry today. However, existing research has not explained the mechanism by which the external environment affects the digitalization of cultural enterprises. Based on structural equation modeling, we tested the model empirically using data from...

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Main Authors: Hao Ji, Yu Pang, Lingling Suo, Tongtong Wang
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2022/6807145
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author Hao Ji
Yu Pang
Lingling Suo
Tongtong Wang
author_facet Hao Ji
Yu Pang
Lingling Suo
Tongtong Wang
author_sort Hao Ji
collection DOAJ
description Digitalization is critical to the growth of cultural industry today. However, existing research has not explained the mechanism by which the external environment affects the digitalization of cultural enterprises. Based on structural equation modeling, we tested the model empirically using data from 295 cultural enterprises in Beijing. The results show that two external environmental variables, the market pressure and the government’s supportive policies, have a positive impact on the adoption of digitalization in cultural enterprises through technical and organizational factors. The research conclusion explains how the external environment influences digitalization in cultural enterprises. Technological factors of digitalization capability and digitalization compatibility and organizational factors of perceived benefits play a mediating role between the external environment and the digitalization of cultural enterprises. Based on these conclusions, we finally put forward a series of countermeasures to enhance the digitalization of cultural enterprises.
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institution Kabale University
issn 1607-887X
language English
publishDate 2022-01-01
publisher Wiley
record_format Article
series Discrete Dynamics in Nature and Society
spelling doaj-art-3a12e77e5c484ffc96fd052146198e172025-08-20T03:55:40ZengWileyDiscrete Dynamics in Nature and Society1607-887X2022-01-01202210.1155/2022/6807145Research on How External Environment Influences Digitalization of Cultural EnterprisesHao Ji0Yu Pang1Lingling Suo2Tongtong Wang3Business CollegeManagement CollegeBusiness CollegeBusiness CollegeDigitalization is critical to the growth of cultural industry today. However, existing research has not explained the mechanism by which the external environment affects the digitalization of cultural enterprises. Based on structural equation modeling, we tested the model empirically using data from 295 cultural enterprises in Beijing. The results show that two external environmental variables, the market pressure and the government’s supportive policies, have a positive impact on the adoption of digitalization in cultural enterprises through technical and organizational factors. The research conclusion explains how the external environment influences digitalization in cultural enterprises. Technological factors of digitalization capability and digitalization compatibility and organizational factors of perceived benefits play a mediating role between the external environment and the digitalization of cultural enterprises. Based on these conclusions, we finally put forward a series of countermeasures to enhance the digitalization of cultural enterprises.http://dx.doi.org/10.1155/2022/6807145
spellingShingle Hao Ji
Yu Pang
Lingling Suo
Tongtong Wang
Research on How External Environment Influences Digitalization of Cultural Enterprises
Discrete Dynamics in Nature and Society
title Research on How External Environment Influences Digitalization of Cultural Enterprises
title_full Research on How External Environment Influences Digitalization of Cultural Enterprises
title_fullStr Research on How External Environment Influences Digitalization of Cultural Enterprises
title_full_unstemmed Research on How External Environment Influences Digitalization of Cultural Enterprises
title_short Research on How External Environment Influences Digitalization of Cultural Enterprises
title_sort research on how external environment influences digitalization of cultural enterprises
url http://dx.doi.org/10.1155/2022/6807145
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AT yupang researchonhowexternalenvironmentinfluencesdigitalizationofculturalenterprises
AT linglingsuo researchonhowexternalenvironmentinfluencesdigitalizationofculturalenterprises
AT tongtongwang researchonhowexternalenvironmentinfluencesdigitalizationofculturalenterprises