Social Networking Sites: A panacea for enhancing productivity in the organisation during Covid-19 crisis, the case of tourism SMEs in South Africa
Social networking sites are regarded as useful catalysts for enhancing organisational work productivity and creativity. In the wake of the COVID-19 pandemic, the spin-offs associated with these particular platforms have become even more evident. Consequently, this study sought to explore the added...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-08-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1394 |
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| author | Blessing Mbatha |
| author_facet | Blessing Mbatha |
| author_sort | Blessing Mbatha |
| collection | DOAJ |
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Social networking sites are regarded as useful catalysts for enhancing organisational work productivity and creativity. In the wake of the COVID-19 pandemic, the spin-offs associated with these particular platforms have become even more evident. Consequently, this study sought to explore the added benefits of using social networking sites to improve the work productivity and creativity of selected urban tourism-related Small and Medium Enterprises (SMEs) in the City of Tshwane, South Africa. The exploration of the research
questions of the study suggests a theoretical framework that consists of key elements of diffusion and adoption of technology. As a result, Roger’s Diffusion of Innovations Theory proved to be most applicable as it offers a relevant analytical framework for the dissemination and adoption of technology. The study adopted a qualitative approach by conducting interviews with a targeted
population of SME service providers in the context of Pretoria (Tshwane) in the Gauteng province. The sample consisted of 50 such service providers that were selected using purposive sampling. Sampled SMEs included: 20 "bed and breakfasts", 20 guest houses, and 10 tour operators. Interviews were then conducted with their relevant managers. The data were analysed using open coding, where dominant themes from the discussions were identified and discussed in detail.
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| format | Article |
| id | doaj-art-39faf089c25f4a238e97a026cb131893 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-08-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-39faf089c25f4a238e97a026cb1318932025-01-20T08:57:12ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-08-0141110.36615/jcsa.v41i1.1394Social Networking Sites: A panacea for enhancing productivity in the organisation during Covid-19 crisis, the case of tourism SMEs in South AfricaBlessing Mbatha0https://orcid.org/0000-0001-8128-2035University of South Africa Social networking sites are regarded as useful catalysts for enhancing organisational work productivity and creativity. In the wake of the COVID-19 pandemic, the spin-offs associated with these particular platforms have become even more evident. Consequently, this study sought to explore the added benefits of using social networking sites to improve the work productivity and creativity of selected urban tourism-related Small and Medium Enterprises (SMEs) in the City of Tshwane, South Africa. The exploration of the research questions of the study suggests a theoretical framework that consists of key elements of diffusion and adoption of technology. As a result, Roger’s Diffusion of Innovations Theory proved to be most applicable as it offers a relevant analytical framework for the dissemination and adoption of technology. The study adopted a qualitative approach by conducting interviews with a targeted population of SME service providers in the context of Pretoria (Tshwane) in the Gauteng province. The sample consisted of 50 such service providers that were selected using purposive sampling. Sampled SMEs included: 20 "bed and breakfasts", 20 guest houses, and 10 tour operators. Interviews were then conducted with their relevant managers. The data were analysed using open coding, where dominant themes from the discussions were identified and discussed in detail. https://journals.uj.ac.za/index.php/jcsa/article/view/1394Social networking sitessocial mediaWeb 2.0Information and Communication Technologyorganisational communicationSmall and Medium Enterprise |
| spellingShingle | Blessing Mbatha Social Networking Sites: A panacea for enhancing productivity in the organisation during Covid-19 crisis, the case of tourism SMEs in South Africa Communicare Social networking sites social media Web 2.0 Information and Communication Technology organisational communication Small and Medium Enterprise |
| title | Social Networking Sites: A panacea for enhancing productivity in the organisation during Covid-19 crisis, the case of tourism SMEs in South Africa |
| title_full | Social Networking Sites: A panacea for enhancing productivity in the organisation during Covid-19 crisis, the case of tourism SMEs in South Africa |
| title_fullStr | Social Networking Sites: A panacea for enhancing productivity in the organisation during Covid-19 crisis, the case of tourism SMEs in South Africa |
| title_full_unstemmed | Social Networking Sites: A panacea for enhancing productivity in the organisation during Covid-19 crisis, the case of tourism SMEs in South Africa |
| title_short | Social Networking Sites: A panacea for enhancing productivity in the organisation during Covid-19 crisis, the case of tourism SMEs in South Africa |
| title_sort | social networking sites a panacea for enhancing productivity in the organisation during covid 19 crisis the case of tourism smes in south africa |
| topic | Social networking sites social media Web 2.0 Information and Communication Technology organisational communication Small and Medium Enterprise |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1394 |
| work_keys_str_mv | AT blessingmbatha socialnetworkingsitesapanaceaforenhancingproductivityintheorganisationduringcovid19crisisthecaseoftourismsmesinsouthafrica |