Modeling the adoption of urban air mobility based on technology acceptance and risk perception theories: A case study on flying cars

Flying cars, a symbol of Urban Air Mobility (UAM), signify a pivotal step in revolutionizing urban transportation and play a pivotal role in shaping future transport systems. To enhance travelers' willingness to accept flying cars and promote the widespread adoption of this novel transportation...

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Main Authors: Sangen Hu, Zikang Huang, Ke Wang, Haiyuan Lin, Mingyang Pei
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Multimodal Transportation
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2772586325000140
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author Sangen Hu
Zikang Huang
Ke Wang
Haiyuan Lin
Mingyang Pei
author_facet Sangen Hu
Zikang Huang
Ke Wang
Haiyuan Lin
Mingyang Pei
author_sort Sangen Hu
collection DOAJ
description Flying cars, a symbol of Urban Air Mobility (UAM), signify a pivotal step in revolutionizing urban transportation and play a pivotal role in shaping future transport systems. To enhance travelers' willingness to accept flying cars and promote the widespread adoption of this novel transportation mode, this study develops a comprehensive model to explore key factors determining the public's acceptance of flying cars by integrating the Technology Acceptance Model, Risk Perception Theory, and Trust Theory. The validity of the model was confirmed through a rigorous structure equation modeling analysis, utilizing 553 sample data collected from a network questionnaire survey across a diverse demographic of the Chinese market. Results revealed significant associations between the intention to use flying cars and various factors, including attitudes towards usage, perceived usefulness, and personal innovativeness. Heterogeneity analysis further uncovered how demographic factors (such as age, gender, education, and possession of a driver's license) impacted perceptions and acceptance. As the study concludes, despite general optimism, public acceptance of flying cars is strongly influenced by factors such as cost, safety, and privacy concerns play crucial roles in public acceptance. The insights from this study provide valuable implications for manufacturers, policymakers, and marketers in strategizing the introduction and promotion of flying cars.
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series Multimodal Transportation
spelling doaj-art-39de7aac2f0349b6b73f210f81377cd52025-01-28T04:14:59ZengElsevierMultimodal Transportation2772-58632025-06-0142100200Modeling the adoption of urban air mobility based on technology acceptance and risk perception theories: A case study on flying carsSangen Hu0Zikang Huang1Ke Wang2Haiyuan Lin3Mingyang Pei4School of Civil and Transportation Engineering, Guangdong University of Technology, Guangzhou 510006, ChinaDepartment of Civil and Transportation Engineering, South China University of Technology, Guangzhou 510641, ChinaBusiness School, School of Intelligent Emergency Management, Center for Supernetworks Research, University of Shanghai for Science and Technology, Shanghai 200093, ChinaSchool of Civil and Transportation Engineering, Guangdong University of Technology, Guangzhou 510006, ChinaDepartment of Civil and Transportation Engineering, South China University of Technology, Guangzhou 510641, China; Corresponding author.Flying cars, a symbol of Urban Air Mobility (UAM), signify a pivotal step in revolutionizing urban transportation and play a pivotal role in shaping future transport systems. To enhance travelers' willingness to accept flying cars and promote the widespread adoption of this novel transportation mode, this study develops a comprehensive model to explore key factors determining the public's acceptance of flying cars by integrating the Technology Acceptance Model, Risk Perception Theory, and Trust Theory. The validity of the model was confirmed through a rigorous structure equation modeling analysis, utilizing 553 sample data collected from a network questionnaire survey across a diverse demographic of the Chinese market. Results revealed significant associations between the intention to use flying cars and various factors, including attitudes towards usage, perceived usefulness, and personal innovativeness. Heterogeneity analysis further uncovered how demographic factors (such as age, gender, education, and possession of a driver's license) impacted perceptions and acceptance. As the study concludes, despite general optimism, public acceptance of flying cars is strongly influenced by factors such as cost, safety, and privacy concerns play crucial roles in public acceptance. The insights from this study provide valuable implications for manufacturers, policymakers, and marketers in strategizing the introduction and promotion of flying cars.http://www.sciencedirect.com/science/article/pii/S2772586325000140Flying carUrban air mobilityPublic acceptanceTechnology acceptance modelStructural equation model
spellingShingle Sangen Hu
Zikang Huang
Ke Wang
Haiyuan Lin
Mingyang Pei
Modeling the adoption of urban air mobility based on technology acceptance and risk perception theories: A case study on flying cars
Multimodal Transportation
Flying car
Urban air mobility
Public acceptance
Technology acceptance model
Structural equation model
title Modeling the adoption of urban air mobility based on technology acceptance and risk perception theories: A case study on flying cars
title_full Modeling the adoption of urban air mobility based on technology acceptance and risk perception theories: A case study on flying cars
title_fullStr Modeling the adoption of urban air mobility based on technology acceptance and risk perception theories: A case study on flying cars
title_full_unstemmed Modeling the adoption of urban air mobility based on technology acceptance and risk perception theories: A case study on flying cars
title_short Modeling the adoption of urban air mobility based on technology acceptance and risk perception theories: A case study on flying cars
title_sort modeling the adoption of urban air mobility based on technology acceptance and risk perception theories a case study on flying cars
topic Flying car
Urban air mobility
Public acceptance
Technology acceptance model
Structural equation model
url http://www.sciencedirect.com/science/article/pii/S2772586325000140
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