INFLUENCE FACTORS FOR STORE FORMAT CHOICE IN THE APPAREL AND FOOTWEAR MARKET
The choice of retail formats has been a highly debated topic in international academic literature for a long time. In Romania, this topic has been hardly approached. This study investigates the buying habits of apparel and footwear, as well as the factors related to the purchase decision from a part...
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2016-05-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2016_01/5-13-1-16.pdf |
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