CHINESE RETAIL MARKET: REAL POTENTIAL TO BECOME THE GREATEST WORLDWIDE BEFORE 2020

The present article tries to capture current market developments of the Chinese retail sales in the last 4-5 years, emphasising its tendency to become the first global market before 2020. The author makes a brief analysis of the Chinese retail market sales characteristics including growth rates, sal...

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Main Author: ECATERINA STǍNCULESCU
Format: Article
Language:English
Published: Nicolae Titulescu University 2015-12-01
Series:Global Economic Observer
Subjects:
Online Access:http://www.globeco.ro/wp-content/uploads/vol/split/vol_3_no_2/geo_2015_vol3_no2_art_009.pdf
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author ECATERINA STǍNCULESCU
author_facet ECATERINA STǍNCULESCU
author_sort ECATERINA STǍNCULESCU
collection DOAJ
description The present article tries to capture current market developments of the Chinese retail sales in the last 4-5 years, emphasising its tendency to become the first global market before 2020. The author makes a brief analysis of the Chinese retail market sales characteristics including growth rates, sales structure, influencing factors (population growing income, urbanization, consumer goods imports). The characteristics of the constantly changing retail consumer market and the main challenges faced by the trans-national companies activating on the Chinese market represent distinct points in the analysis undertaken in this article.
format Article
id doaj-art-3984acda6c8e43dfb5096b7328dc83d7
institution Kabale University
issn 2343-9742
2343-9750
language English
publishDate 2015-12-01
publisher Nicolae Titulescu University
record_format Article
series Global Economic Observer
spelling doaj-art-3984acda6c8e43dfb5096b7328dc83d72025-08-20T03:40:42ZengNicolae Titulescu UniversityGlobal Economic Observer2343-97422343-97502015-12-01327886CHINESE RETAIL MARKET: REAL POTENTIAL TO BECOME THE GREATEST WORLDWIDE BEFORE 2020ECATERINA STǍNCULESCU0Center for European Studies Institute for World Economy Romanian Academy ROMANIAThe present article tries to capture current market developments of the Chinese retail sales in the last 4-5 years, emphasising its tendency to become the first global market before 2020. The author makes a brief analysis of the Chinese retail market sales characteristics including growth rates, sales structure, influencing factors (population growing income, urbanization, consumer goods imports). The characteristics of the constantly changing retail consumer market and the main challenges faced by the trans-national companies activating on the Chinese market represent distinct points in the analysis undertaken in this article.http://www.globeco.ro/wp-content/uploads/vol/split/vol_3_no_2/geo_2015_vol3_no2_art_009.pdfChinadomestic economic growthdomestic consumptionretail tradeforecaststrans-national companies.
spellingShingle ECATERINA STǍNCULESCU
CHINESE RETAIL MARKET: REAL POTENTIAL TO BECOME THE GREATEST WORLDWIDE BEFORE 2020
Global Economic Observer
China
domestic economic growth
domestic consumption
retail trade
forecasts
trans-national companies.
title CHINESE RETAIL MARKET: REAL POTENTIAL TO BECOME THE GREATEST WORLDWIDE BEFORE 2020
title_full CHINESE RETAIL MARKET: REAL POTENTIAL TO BECOME THE GREATEST WORLDWIDE BEFORE 2020
title_fullStr CHINESE RETAIL MARKET: REAL POTENTIAL TO BECOME THE GREATEST WORLDWIDE BEFORE 2020
title_full_unstemmed CHINESE RETAIL MARKET: REAL POTENTIAL TO BECOME THE GREATEST WORLDWIDE BEFORE 2020
title_short CHINESE RETAIL MARKET: REAL POTENTIAL TO BECOME THE GREATEST WORLDWIDE BEFORE 2020
title_sort chinese retail market real potential to become the greatest worldwide before 2020
topic China
domestic economic growth
domestic consumption
retail trade
forecasts
trans-national companies.
url http://www.globeco.ro/wp-content/uploads/vol/split/vol_3_no_2/geo_2015_vol3_no2_art_009.pdf
work_keys_str_mv AT ecaterinastanculescu chineseretailmarketrealpotentialtobecomethegreatestworldwidebefore2020