DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS
In the article the problem of the appearance of companies on the foreign markets in the current economic conditions has been considered. Upon observation of the data from the international consulting companies an assessment of the state of e-commerce market together with the prospects of its develop...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2016-11-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/492 |
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| _version_ | 1832542022948356096 |
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| author | D. Yampolskaya V. Starostin A. Koimur |
| author_facet | D. Yampolskaya V. Starostin A. Koimur |
| author_sort | D. Yampolskaya |
| collection | DOAJ |
| description | In the article the problem of the appearance of companies on the foreign markets in the current economic conditions has been considered. Upon observation of the data from the international consulting companies an assessment of the state of e-commerce market together with the prospects of its development have been made. The article also summarizes the experience of the world's leading companies in the field of e-commerce. Stemming from this experience some tactical steps to promote e-marketing company are suggested and evaluation of the results of the measures is proposed. It is concluded that the use of e-marketing techniques improves the competitive sustainability of companies in the international markets. |
| format | Article |
| id | doaj-art-3911a0845cc04b4f8f861cb32b3daab7 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2016-11-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-3911a0845cc04b4f8f861cb32b3daab72025-02-04T08:27:48ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-11-01011237243492DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETSD. Yampolskaya0V. Starostin1A. Koimur2ФГАОУ ВО «Российский университет дружбы народов»ФГБОУ ВО «ГУУ»ФГАОУ ВО «Российский университет дружбы народов»In the article the problem of the appearance of companies on the foreign markets in the current economic conditions has been considered. Upon observation of the data from the international consulting companies an assessment of the state of e-commerce market together with the prospects of its development have been made. The article also summarizes the experience of the world's leading companies in the field of e-commerce. Stemming from this experience some tactical steps to promote e-marketing company are suggested and evaluation of the results of the measures is proposed. It is concluded that the use of e-marketing techniques improves the competitive sustainability of companies in the international markets.https://vestnik.guu.ru/jour/article/view/492e-marketinge-marketing techniquesonline tradinge-commerce market |
| spellingShingle | D. Yampolskaya V. Starostin A. Koimur DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS Вестник университета e-marketing e-marketing techniques online trading e-commerce market |
| title | DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS |
| title_full | DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS |
| title_fullStr | DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS |
| title_full_unstemmed | DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS |
| title_short | DIGITAL MARKETING AS A TOOL OF PENETRATION IN FOREIGN MARKETS |
| title_sort | digital marketing as a tool of penetration in foreign markets |
| topic | e-marketing e-marketing techniques online trading e-commerce market |
| url | https://vestnik.guu.ru/jour/article/view/492 |
| work_keys_str_mv | AT dyampolskaya digitalmarketingasatoolofpenetrationinforeignmarkets AT vstarostin digitalmarketingasatoolofpenetrationinforeignmarkets AT akoimur digitalmarketingasatoolofpenetrationinforeignmarkets |